LINK BUILDING

What Is Links Exchange

What Is Links Exchange

Link exchange is an agreed process between two websites to cross-link to each other’s website for the purpose of boosting their website’s search engines ranking. Link Exchange is sometimes also called Reciprocal Linking or Swapping Backlinks.

In most cases, link exchange are forbidden under Search Engines websites guidelines, which specifically forbid non-organic linking methods but the Search Engines cannot actually be sure that specific links are caused by the process of link exchange.

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