What is Lead Nurturing?

What is Lead Nurturing?
The lead nurturing is a marketing term for the process of reinforcing relationships between the business and its leads, usually via email, to move them further down the marketing funnel and keep them involved and engaged with the business or brand.

The lead nurturing prosses where the business is consistently interacting with at key points during the marketing funnel and sales process will improve the conversion rates and drive additional sales.