What is a Lead Magnet?

What is a Lead Magnet?
A lead magnet is a marketing term for a free offer for a physical or digital product or service that is given away in exchange for the user contact details, usually email address. A lead magnet is part of a marketing funnel with the purpose is to give the user value as part of the customer journey from a website visitor for the first time, registering to get the lead magnet to the purchase of a product or service.

Lead Magnet Examples
As Marketers use lead magnets to create sales lead, lead magnet examples can be a special digital report, ebook, trial subscriptions, samples, white papers, cheat sheets, digital products, coupons, webinars, templates, tools, special guides, or newsletters.