After Analyzing Thousands of Landing Pages, this is What was Found

Landing page best practices aren’t universal. Your ability to create knockout campaigns depends on how well you meet a person’s expectations once they’ve clicked on your ad—you need the right post-click experience.

And the right post-click experience for a person reading an editorial site, like articles or videos from news sites, niche blogs, and well-known content creators, is different from that of social media or search.

Landing page best practices aren’t universal. Your ability to create knockout campaigns depends on how well you meet a person’s expectations once they’ve clicked on your ad—you need the right post-click experience.

And the right post-click experience for a person reading an editorial site, like articles or videos from news sites, niche blogs, and well-known content creators, is different from that of social media or search.

We’re picking on search and social for a reason—these are the channels most advertisers typically know and love, whereas the rest of the web can feel a bit nebulous.

Out there, campaigns often fall into the native advertising bucket, and the right post-click experience depends on catering to that particular mindset. Those people are in content consumption mode, and they’re ripe to discover something new.

If they’re meeting you for the first time, romance them a bit. Scrap your traditional landing pages with the minimal bulleted text and forms above the fold—sticking with editorial content, if done right, is what’s going to make this crowd fall for you.

To nail down the nitty-gritty of exactly what that means for performance marketing goals, we analyzed thousands of advertiser landing pages in the finance, e-commerce and education verticals to define what converts. We found:

Discover what was found after analyzing thousands of landing pages and get a workable template for you to use as a basis for any landing page you might create for your next campaign outside search and social.

Read more here.