Why You Should Use Instagram’s Pinned Comments Feature
Source: Gary Vaynerchuk
Instagram has changed a lot since its first introduction to the public in the year of 2010. The platform is now available across all devices and it’s evolved to compete with up and coming challengers. Today, the User Interface now includes Stories and Reels, which is aimed to rival TikTok and other short-form video platforms. Additionally, there are now more features than ever before to help content creators connect with their audience.
Instagram has a new feature, the “Pin” button which according to Gary Vaynerchuk, is very often underutilized but is always important:
“Pinning Instagram comments incentivizes thoughtful conversation. As we all know, the comments section can be a gutter of spam and very non additive remarks. But, if the creator is doing a good job of curating the right comments through the pinning, that person is going to incentivize more people to be thoughtful and add value to the conversation”.
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