What Is Lookalike Audience? Lookalike Audience

Lookalike Audience is a feature allowing you to upload an existing client, customer, or subscriber email list to your Ad-Manager (mainly Facebook & Google Ads) so it can find those existing user profiles, then find other profiles who have similarity in demographic, hobbies, interests and occupation, creating an entirely new target audience for the marketer who are lookalike to the audience you have uploaded.

What is CPM?

What is eCPM?