Morning Dough
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You Can’t Ignore This: Facebook Watch Is Getting 1.25B Visitors Each Month

Source: Facebook

Facebook shared that Facebook Watch is now receiving more than 1.25 billion visitors every month – this is certainly something you should not ignore, or the very least know and understand what it is and how you can use it in your social media marketing plan.

The company isn’t saying specifically how those numbers have changed during the pandemic (when video services like Netflix have seen dramatic growth), but product lead Paresh Rajwat said there was “a really big surge” at the beginning of lockdown and social distancing, and that the surge has not subsided as society begins to reopen.

Facebook Watch launched in 2018. Back in June of last year, the company said that 720 million people were watching at least one minute of Watch content every month.

Rajwat noted that while Watch is built on “the social layer of Facebook,” with videos shareable across Facebook’s many products, the views are happening on Watch itself.

“It is super critical for us to have a destination,” he said, keeping videos from popular creators and publishers separate from the core Facebook experience of interacting with friends and family. “The moment we mix them together, it becomes a completely different product for people.”

Rajwat added that the company isn’t just looking at overall audience size. He argued that when you look at “the reactions and comments and shares” you can see that “the content we have is working.” (Advertisers have wondered about the true extent of audience engagement on

Read more here.

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