EMAIL MARKETING

Why do Bots Sign Up for Newsletters?

Discover why bots sign up for newsletter, how do they do it and how you can prevent them from signing up as one of the most common question is how to prevent newsletter signup spam.

Sometimes spam bots fill in your newsletter signup forms and add dummy email addresses to your email list. This costs you money and email service providers can mark your emails as spam.

In this article, we’ll explain how to prevent newsletter signup spam in WordPress and keep your email list healthy and spam free.

Preventing newsletter signup spam in WordPress

What is Newsletter Signup Spam and Why Prevent It?

Newsletter signup spam is when a bot fills in a form and joins your email list.

It happens because some spambots simply fill in all the forms they come across. They’re hoping to get a message to you.

While newsletter signup spam may be less noticeable than comment spam and contact form spam, it can still cause problems.

Almost all email marketing services charge you based on the number of subscribers you have in your list. This means, you can end up paying for subscribers who are just bots, which is a waste of your money.

Plus, if you’re sending out emails to bot email addresses that don’t exist, then this can potentially damage your sender reputation.

There are several ways to prevent newsletter signup spam, and in this article, we will cover all the best methods:

Method #1: Use double optin to prevent newsletter signup spam

Method #2: Use reCAPTCHA on your newsletter signup form

Method #3: Use a smart lead verification service

Method #4: Check your list for suspicious email addresses or activity

 

Read more here.