EMAIL MARKETING

What Is ESP?

An email service provider (ESP) is a technology company providing email marketing service, allowing users to build and manage a list of subscribers and send email campaigns. Email service provider is distinct from an email client (like Gmail, Yahoo, Hotmail or Outlook) because it enables users to send out larger quantities of email. ESPs usually also offer some advanced features that help users to target and automate their email marketing processes.

Small and mid-size businesses will generally need different features and functionality than large enterprises, so each company should choose the best email service provider for their needs.

What does an Email Service Provider Do?
An email service provider (ESP) allows users to build, manage and send email campaigns to a list of subscribers. Email service providers are technology companies that make it easier for people to build email lists and send emails.