Morning Dough
To: Dough Readers

EMAIL MARKETING

What Is Confirmation Email

A confirmation email is an automated email which is triggered by an autoresponder system when a website visitor is either make a purchase or subscribes to your mailing list.

Usually, confirmation emails are not exciting but they are the most opened emails from all the emails set. In-fact, confirmation emails usually have 3x higher clickthrough rates (CTR) than the average CTR on all other type of emails sent by you.

This high confirmation email open rate creates an opportunity for you to add additional messages to the customer.

Think about the opportunity to create a confirmation email that drives engagement and that people want to read.

You can learn about how to leverage email confirmations for explosive growth here.

Read more here.

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