EMAIL MARKETING

What Is Autoresponder

What Is Autoresponder

An autoresponder is an email software that can automatically reply to emails sent to a defined to a specific defined email address. Usually autoresponders are a part of email marketing software that provides additional functionality such as sending email to an email list or send an email to a specific email, according to a predefined sequence setup within the system.

Email autoresponders come in all shapes and sizes, but they all have one thing in common: they send automatically when triggered by a user action.

Marketers use autoresponders to streamline their campaigns and cut down on the amount of work they do. For example, rather than emailing everyone who signs up for a newsletter, an autoresponder may send out a welcome email that other scripts have personalized.

Confirmation Emails Examples
There are a big variety of confirmation emails and the most common Confirmation Emails sent by an Autoresponder are: signed up for an email newsletter confirmation, a support ticket number confirmation, purchased an item confirmation, changed a setting on an account, vacation or away messages and Autoresponders in email marketing.

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