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EMAIL MARKETING

How To Re-Engage Inactive Email Subscribers?

Your email list is your most important asset. But the size is not as valuable as a list full of active email subscribers. So what happens when people stop interacting with your emails?

Don’t give up on them! Send a re-engagement email.​

For one reason or the other, some of your subscribers become inactive. These subscribers are not only bad for business, but they can actually hurt your future email marketing performance.

But before you take them off your list, try sending a win-back email campaign to remind them why they signed up with you.

Your email list is your most important asset. But the size is not as valuable as a list full of active email subscribers. So what happens when people stop interacting with your emails?

Don’t give up on them! Send a re-engagement email.​

For one reason or the other, some of your subscribers become inactive. These subscribers are not only bad for business, but they can actually hurt your future email marketing performance.

But before you take them off your list, try sending a win-back email campaign to remind them why they signed up with you.

Your subscribers gave you their email addresses because they liked something you had to offer. By reminding them of your value and relevant content, you have a good chance of winning some of them back.

In this post, we’ll explain why you don’t want inactive users on your list, and teach you how to set up a winning re-engagement email campaign.

Why it’s important to take care of inactive subscribers

No matter how engaging your emails are, you will have people on your list who simply don’t interact with you. It’s not necessarily something you are doing wrong. Inactive email subscribers are an industry-wide problem. According to Marketing Sherpa, email marketing lists degrade by about 22% every year.

But the bad news doesn’t end there. Inactive subscribers affect your sender reputation. A low sender score can cause more of your emails to land in the spam folder.

Inactive subscribers also interfere with your data. Skewed data can cause you to make incorrect marketing decisions. For example, how can you identify why your open rates are low if the email went to both active and inactive subscribers?

The best way to keep your email list healthy with active subscribers is to clean your list.

But before you remove inactive customers, do everything in your power to find a way to reconnect. They signed up with you for a reason.

A re-engagement campaign is your last effort to remind them of the value and relevant content you add to their lives.

Read more here.

Additional Links:

The Elements Of A Great Activation Email Campaign (Customer.io)

How To Use Anniversary Emails To Boost Engagement (Vero)

13 Examples of Re-Engagement Emails for the Subscribers You Miss (Hubspot)

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