Email Mistakes to Avoid

Discover the top 5 email mistakes of others when it comes to email communication and get learn what are the most common fails in emails and use them as cautionary tales to prevent an email fail of your own.

More than half of small businesses treat email as their most effective and most frequently used marketing tool. Email is a trendy way to send out vouchers, discounts, or two-for-one deals. There are many marketing and sales events that can serve as a reason to target customers with your offer throughout the year. People are more likely to shop on holidays, such as Black Friday, Cyber Monday, Christmas, or Valentine’s Day, just to mention a few.

So, now your holiday calendar is packed, and you’re rushing to plan your next email move. You want something that will hit your customer’s inbox and blow their minds with a great deal. If you’re planning an email campaign, you don’t want to disappoint. Unfortunately, no matter how well you plan, Slip-ups can happen, especially when running a business and having lots of other things on your mind.

What are the Top Email Marketing Mistakes?

Learn from the mistakes of others when it comes to email communication. Check out some of the most common fails in emails and use them as cautionary tales to prevent an email fail of your own:

1) Unfriendly Email Experience.

2) Sloppiness in Content Creation.

3) Overlapping of Different Goals in the Message.

4) Segmentation and Personalization Fails.

5) Being Heavily Influenced by the Holidays.

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