Email Marketing Trends for 2021

Discover the email marketing trends for 2021 including incorporation of artificial intelligence into email marketing practices, hyper-personalization of email marketing, email marketing automation: the power of drip campaigns, user-generated content, interactive emails, email redesign, focusing on privacy and text only emails.

If there’s one thing the pandemic has made us realize, it’s that plans can change easily. Whatever it is you predict today, may not be accurate tomorrow. You need to constantly keep an eye on the latest trends and projections to stay ahead of the competition.

At the beginning of 2020, there were rumors that email marketing had one last breath to make. Then the Covid-19 pandemic hit, and the tables have turned. Over the last year, companies have swiftly shifted to digital channels, making email marketing hot again!

What are the Email Marketing Trends for 2021?

While this is definitely good news, especially since email newsletter engagement figures have also grown, we need to be careful! To match your competition and ace your email marketing strategy, you need to stay on top of the latest trends.

Here is the list of the top 8 best email marketing trends for 2021 you should know to have successful email marketing campaigns:

1) Incorporation of artificial intelligence into email marketing practices.

2) Hyper-personalization of email marketing.

3) Email marketing automation: the power of drip campaigns.

4) User-generated content.

5) Interactive emails.

6) Email redesign.

7) Focusing on privacy.

8) Text only emails.

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Additional Link:

Digital Marketing Trends