What is an Email Funnel?
As a consumer, it would be nearly impossible to count the number of email funnels that have hit your inbox and you did not even noticed.
We can safely say, it’s been a lot. Businesses love email funnels because they swiftly move new subscribers toward their first purchase. Let’s take a look at the Customer Value Journey to get an idea of where your prospects are when they become subscribers.
The Customer Value Journey is the journey a prospect takes from finding out a business exists to becoming such a raving fan of it they’re actively promoting the business like a salesperson only they pay you.
When we talk about email funnels, we’re talking about the shift of a prospect choosing to become a subscriber to buying your first offer.
Email funnels are a big deal in the marketing world because they work… really, really well. People are still tuned into their inboxes, check out these statistics from OptinMonster:
99% of email users check their email every day
85% of the people you send an email to will receive your email
More than 75% of teenagers still use email
Yep, you don’t need to figure out how to renegade on TikTok anytime soon; emails can reach every demographic you’re interested in.
But how does email funnels work?
Read more here.