How to Write a Product Description that Sells?
Discover how to write a professional and highly compelling product description that increases the conversion rate turning consumers into buyers.
A product description is the marketing copy that explains what a product is and why it’s worth purchasing. The purpose of a product description is to supply customers with important information about the features and benefits of the product, so they’re compelled to buy.
However, entrepreneurs and marketers alike are susceptible to a common mistake that comes up when writing product descriptions. Even professional copywriters make it sometimes: writing product descriptions that simply describe your products.
Why is it Wrong to Simply Describe your Products?
Because great product descriptions need to augment your product pages by selling your products to real people, not just acting as back-of-the-box dispensers of information for search engines (though search engine optimization can’t be an afterthought, of course).
Let’s have a look at nine simple ways to persuade visitors to your online store with product descriptions that sell.
How to Write Product Descriptions that Sell?
1) Focus on your ideal buyer.
2) Entice with Benefits.
3) Avoid Yeah, Yeah Phrases.
4) Justify Using Superlatives
5) Appeal to your readers’ imagination.
6) Cut through rational barriers with mini-stories.
7) Seduce with Sensory Words.
8) Tempt with social proof.
9) Tempt with Social Proof.
10) Make your description scannable.
Read more here.