How to Get Great Amazon Reviews?
Reviews are essential for marketing your products on Amazon. Here’s what you need to know when creating your Amazon product review strategy.
For many years, reviews were a central component in ranking and launching a product on Amazon.
While reviews are still important for marketing your products on Amazon, the best practices surrounding them have changed significantly.
Over the last several years, Amazon determined that many of the practices used to solicit reviews were diminishing the reviews’ reputation on its platform.
As a result, Amazon has made many major changes to actively monitor the site for manipulation.
This includes changing the rules for how we are permitted to reach out to customers to collect reviews and what kind of incentives we can offer.
Amazon has worked hard to strike a balance between legitimate solicitations for reviews and preventing fraud.
Customers’ trust in Amazon reviews is a top priority to protect the platform’s reputation.
Because Amazon is a dynamic and ever-changing ecosystem, it is important to regularly check for updates and changes to the terms of service and marketplace guidelines.
In this article, we will discuss some of the most important information you need to know when it comes to creating a product review strategy on Amazon for 2021:
Fundamentals of reviews.
Amazon programs to help you get legitimate reviews.
Introduction to the “Request a review” button and ratings.
Using third-party software to request reviews.
Everything in this article is based on Amazon’s policies at the time of writing.
However, policies can change quickly. So make sure you double-check them to ensure that what is being recommended here is still the current policy.
Fundamentals of Amazon Product Reviews