Morning Dough
To: Dough Readers

ECOMMERCE

Why You Need to Start Working on Your Holiday Marketing Strategy NOW

Source: DigitalMarketer

We don’t need to tell you how important the holidays are for B2C companies and chances are you’re not only aware of how much money consumers spend during the holidays, you’re also one of those consumers.

In 2019, Shopify broke its past Black Friday and Cyber Monday record with $2.9 billion in global sales. For reference, in 2018 they had $1.8 billion in sales. Yep… they scaled by a billion.

Peak sales during the holiday hit $1.5 million per minute and 25.5 million customers bought something from a Shopify store.

This brings you two things: opportunity and strategy.

The opportunity to have your product be the answer to your consumer’s gift-buying problems is right around the corner. There’s something you have (your product) that your customer wants. The strategy comes into play by preparing for your holiday strategy now.

You don’t want to be scrambling at the end of October with fingers crossed that your thrown-together holiday marketing strategy is going to work. Instead, you want to be confident that you’re about to make some serious conversions because you’re using the ads that worked well all year—giving them a huge advantage during the holiday buying craze.

It’s also crucial to be taking into account the past year. COVID-19 has changed buying patterns and throwing a marketing budget into a campaign that you’re not totally sure of isn’t necessarily the best idea. (That’s the nicest way we can put it).

Before the pumpkin spice is fresh in the air, you need to get your holiday marketing strategy figured out so you know exactly what you need to prepare for the holidays this year.

Read more here.

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