What are Black Friday and Cyber Monday Results? BFCM Results
Without a doubt, this year, Black Friday and Cyber Monday were completely different and the biggest ever. But how was BFCM different this year?
Every BFCM, we follow our merchants’ online sales in real-time. This year, we wanted to see exactly how COVID-19 accelerated broader trends in commerce.
BFCM serves as a microcosm of global commerce and offers a glimpse for the year to come. To fully grasp where things are headed, we need to analyze more than sales data—we need to reflect on how independent businesses adapted, how consumers responded, and what this means for 2021 and beyond.
What are the BFCM Results?
* Total BFCM Sales: $5.1 billion USD Globally
* Average Cart Price: $89.20 USD Globally
* Peak Sales Hour: $102 million+ at 12:00 PM EST on Black Friday
* Growth of Shopify: 50% more consumers buying from Shopify merchants since BFCM 2019
Shopping weekend? More like shopping season
Despite sudden lockdowns and global economic hardship, independent businesses on Shopify rallied to make 2020 the most successful BFCM to date.
Shopify store owners collectively made a whopping $5.1 billion USD in sales between Black Friday and Cyber Monday globally, up 76% from last year.
2020 was also the longest BFCM season to date. Business owners ramped up their campaigns and promotions as early as November 12th this year, with many expecting to continue well into December—a strategic decision made to mitigate supply chain disruptions and shipping delays.
Below, we’ll take a closer look at the data from BFCM 2020 and analyze some of the most meaningful changes that emerged. You may see familiar trends that began at the start of COVID-19, plus a few more that we think are here to stay.
Read more here.