Bing Shopping Opens Up To Free Product Listings

With the recent rapid shift of retail shopping from in-store to online, Microsoft Advertising is looking for ways to help our retail partners take advantage of this change. In addition to the sponsored listings on the Bing Shopping Tab, they announced the availability of free Product Listings, which allow you to show your product offers for free on the Bing Shopping Tab starting in the USA and soon rolling out to other markets — United Kingdom, Canada, Australia, France, and Germany.

A wider selection of products allows you to engage with more shoppers online and provide users with more choices to find exactly what they are looking for. Product Listings are currently offered to those who have a Microsoft Merchant Center store with approved offers, and will ramp over the next month.

Organic product listings are now available in the Bing Shopping tab, Microsoft announced Monday. They are currently offered to Microsoft Merchant Center store owners with approved offers, and will launch with a small volume of traffic this month.

The ability to promote products for free is currently only available to merchants in the U.S., but will also eventually roll out to those in the UK, Canada, Australia, France and Germany.

Read more here.