Amazon Prime Day Results & Highlights

Prime Day came to life for customers on July 15, 2015 to celebrate Prime members on Amazon’s 20th birthday. Amazon continue to innovate on behalf of the customer with Prime Day growing each year.

Prime Day 2020 highlights

Independent third-party sellers—most of whom are small- and medium-sized businesses—surpassed $3.5 billion in sales on Prime Day—a nearly 60% increase over Prime Day 2019, growing even more than Amazon’s retail business.

Top-selling categories for third-party sellers include Bedding, Wireless Accessories, Nutrition & Wellness, Arts, Crafts & Sewing, and Health Care.

Tens of millions of customers supported small businesses in the two-week lead-up to Prime Day, generating more than $900 million in sales for small- and medium-sized businesses included in the Spend $10, Get $10 promotion.

In the two weeks leading up to Prime Day, customers shopped from small businesses across all 50 U.S. states, with small businesses included in the promotion in Utah, California, and New Jersey seeing the biggest sales per capita.

Discover how and why Prime Day came to be and the impact and scale of the event for customers, small businesses, and sellers on Amazon from 2015 until today.

Read more here.