Discover the best 12 advanced Google Shopping strategies for businesses, brands and manufacturers to take their ecommerce businesses to get more potential buyers to see their products.
Up and running with Google Shopping? Good, because most ecommerce retailers in 2019 are far beyond the question of “Why use google shopping?” and have moved onto trying to get as much out of the platform as possible through advanced optimizations.
By now you should be familiar with navigating the Google Ads user interface, reviewing your analytics, and maybe even tweaking your campaigns to find CTR, CPC, and ROAS optimizations.
If you’re looking for the bigger wins, if you want to squeeze the most value out of your ad campaigns—you’ll have to add more advanced Google Shopping strategies into the mix.
We’ll show you how to get past your plateaus and level up your Google Shopping campaigns. Keep in mind; this post isn’t designed to be a step-by-step process that works universally for every brand and advertiser. If you’re new to Google Shopping, take a look at our related blog post: How to Optimize Your Google Shopping Feed for Ecommerce Success.
Best Advanced Google Shopping Strategies
Rather, use this guide (and consider bookmarking the page) as a resource to explore the various possibilities within some of the more advanced features of Google Ads and the strategies to go along with it.
Here are the 12 advanced Google Shopping strategies for businesses, brands and manufacturers: