What is UTM Parameters?

What is UTM Parameters?

What is UTM Parameters?
UTM Parameters (Urchin Tracking Module Parameters) are five flexible variants of URL parameters used online by marketers to improve results by tracking the effectiveness of the different online marketing campaigns and traffic sources.

What are Types of UTM Parameters?
There are 5 types of UTM parameters you can add to your URLs for better tracking: Source, Medium, Campaign, Term, Content:

UTM Parameter: Source (Required)
Code: utm_source
Description: The Source UTM parameter describers the traffic source
Example: utm_source=googleads

UTM Parameter: Medium (Required)
Code: utm_medium
Description: The Medium UTM parameter describers the marketing medium where the link was shared
Example: utm_source=social

UTM Parameter: Campaign (Required)
Code: utm_campaign
Description: The Campaign UTM parameter describers the name of the unique campaign
Example: utm_campaign=wellness-blog-outreach

UTM Parameter: Term (Optional)
Code: utm_term
Description: The Term UTM parameter describers the keywords tied to the campaign
Example: utm_term=get-healthy, utm_term=lost-weight, utm_term=beach-body

UTM Parameter: Content (Optional)
Code: utm_content
Descriptions: The Content UTM parameter differentiate similar content on the same page, such as unique call to actions or buttons
Example: utm_content=green-button, utm_content=sidebar-cta, utm_content=footer

 How do UTM Parameters Work?
The way UTM parameters work is you add to each link the 5 UTM parameters Source, Medium, Campaign, Term and Content. Here is an example code:  ?utm_source=googleads&utm_medium=acquisition&utm_campaign=marketing_terms&utm_term=ppc&utm_content=search_ads






How to Use UTM Parameters in Google Analytics