DIGITAL MARKETING

What is Storytelling?

What is Storytelling?

Storytelling is a marketing term describing the social and cultural activity of sharing stories, sometimes with improvisation, theatrics or embellishment. Digital storytelling is about organizations shaping their constellation of elements across digital channels to allow their audience to draw from them, capture a truth about the organization, understand the corporate values represented, and most importantly, digital storytelling is about evoking wonder.

Storytelling is the art of communicating facts about anything with your audience.

What are the main types of storytelling?
There are two main types of storytelling: the first type is how we use facts and reality to convey our message, while the other type is the one in which we use our imagination to create a story that conveys facts. In the second type, the base of imagination is always taken up from reality.

What are the characteristics of storytelling?
The characteristics of storytelling are:

A) Storytelling has helpful information presented in a narrative way
B) Emotional and engaging
C) Motivation

Why do people like storytelling?
We like storytelling because it is used to make complicated and abstracts concepts simpler. Storytelling makes people closer. They inspire and motivate people to achieve their goals.

What elements are needed to make good storytelling?
The main elements needed to make a good storytelling are:

* Entertaining
* Informative
* Universal
* Well organized and maintained
* Easy to remember

How to create an engaging storytelling?
In order to create an engaging storytelling, you need to use three main things are needed to make interesting to build up the interest of your audience. These three things are:

  1. Characters of your story.
    Characters of every story are the bridge between the writer and his audience. If characters are good enough to make people think about them, and if your audience can put them in your character’s shoes, they will follow the instruction provided to them through these characters.
  1. Conflict
    The conflict in your storytelling is the central crisis point in which the lesson you need to give your audience will take place.
  1. Resolution
    Your storytelling must conclude the main point and has an ending.
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