What Is Quora & Why Should Marketers Care About It?

Quora is a top-ranked question and answering community that can form the basis of a successful marketing campaign. This is how to do it.

Quora is not only a highly ranked question and answer community, it’s one of the top online destinations in the world.

This makes it a great place to begin the process of making a site popular and improving rankings and traffic.

How Does Quora Work?

Quora is an online community of people providing answers to questions.

People from around the world visit Quora to ask questions from a community of people who answer them.

Google is in the business of showing webpages that answer questions.

That Quora answers questions may be one of the reasons why Google ranks Quora so highly. They’re a natural and symbiotic fit.

Quora is ranked #345 in traffic out of all sites in the U.S. by web metrics company Alexa.

It is ranked #357 most popular site worldwide.

This five-year Google Trends data shows that Quora has an upward trending profile. That means that Quora is increasing in popularity.

It’s also reflected in France, German, Canada, UK, and Australia.

Quora is a popular website that continues to build in popularity.

Why Quora Matters for Your Marketing Strategy

Community participation is more than just Quora.

There are sometimes micro-communities that are topic verticals to a specific niche.

Whatever you learn from participating in Quora can be applied in other communities as well.

Success comes with hard work and the effort you put into the campaign will become your unassailable advantage.

Read more here.

Additional Link:

Google on Using Quora for Links (SEJ)