What is Geofencing Marketing?

What is Geofencing Marketing?

Geofencing marketing is a real-time location-based marketing strategy that uses live geolocation data to target users through their GPS, RFID, Wi-Fi or cellular information within a defined geographic area and delivers content based on where they are or in what locations they have previously visited.

Geofencing marketing is triggered when a mobile device or RFID tag enters or exits a virtual boundary set up around a geographical location, known as a geofence. There are many marketing companies that offer geofencing services used with special geofencing marketing software they have. The Geofencing marketing cost is highly cost-effective as you are targeting the user in real-time base on his location now.

How does Geofencing Marketing Work?
Geofencing marketing can be used to draw a digital perimeter around a building or a block of a brick-and-mortar business like Dunkin, McDonalds or CVS and whenever someone crosses the digital perimeter, they become part of a privacy-compliant audience you are able to target with ads wherever you advertise.