DIGITAL MARKETING
What is a Full Stack Marketer?
Full Stack Marketer
A full stack marketer is a person that has the extensive and wide experience and knowledge spanning the entire marketing strategies and activities online and offline. This person might specialize in a certain discipline but is be able to understand and work with whatever project they’re assigned to.
Now, it’s important to note that “full stack” doesn’t mean they know everything.
On the contrary, it’s usually a term reserved for those who have some experience with everything relevant to your operations but who isn’t necessarily a master of any of them.
This usually means that they have a basis in:
1) Writing/Storytelling.
2) Blogging.
3) Research.
4) Social media.
5) Public relations.
6) Data gathering/management (A/B Testing, etc).
7) Analytics.
9) CTA optimization.
10) Growth hacking.
11) Design/user experience.
12) Branding/positioning.
13) Copywriting.
14) Customer support/success.
15) HTML (mainly for WordPress).
16) Funnel marketing.
17) Content marketing.
18) Video marketing.
19) Email marketing.
20) Mobile marketing (app store, etc).
21) Paid marketing (PPC, etc).
Basically, it’s someone who can adapt to whatever the situation calls for without having to learn the basics of an entirely foreign discipline or technique. This tends to result in extremely flexible employees who can jump between projects and teams without too much trouble.
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