DIGITAL MARKETING
What Is Amazon Luna? Everything You Need To Know About The New Cloud Gaming Service
Source: Amazon
Amazon is getting into gaming. During Amazon’s big device announcement event on Thursday, the internet giant unveiled Luna, its cloud-based video game streaming service for Fire TV, phones, tablets and computers that rivals Microsoft’s xCloud and Google’s Stadia.
This could be an interesting rising opportunity to marketers to step up and take position in a fast-growing industry now being approached by the giant Amazon, introducing Luna.
A “Luna Plus” subscription will cost $5.99 per month as part of an invite-only early access program. A controller designed for the service will also be sold, with “early access” pricing of $50, though gamers will also be able to use an Xbox One or PlayStation DualShock 4 controller, as well as a mouse and keyboard to play.
Running on Amazon’s AWS servers, games will stream at up to 1080p resolution and 60 frames per second at launch (with 4K support teased as “coming soon”), though a full list of titles wasn’t immediately available. The company says that games available in the early access period will include Control, Resident Evil 7, GRID, Yooka-Laylee and The Impossible Lair and Brothers: A Tale of Two Sons.
Ubisoft will be among the early notable publishers on the platform, including bringing Assassin’s Creed Valhalla to Luna, although no timeline was given for when its games would arrive beyond, again, “coming soon.”
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