What does a Digital Marketing Manager Do?
Discover what digital marketing manager do, what are a digital marketer main tasks and how to become a successful digital marketing manager.
What does a digital marketing manager do? What skills does he/she have to possess and what is the difference between a digital marketing manager and an SEO?
What does it Mean to be a Digital Marketing Manager?
The term digital marketing is relatively new although the components that make up digital marketing have been around for a long time.
It’s only in the last 5 years or so that marketers, SEO’s, and the industry as a whole realized that for a complete Internet Marketing strategy you need something more than SEO.
Thus, the term ‘digital marketing’ started receiving more attention and as with every other profession, there is always a place for a ‘manager’.
I work as a Digital Marketing Manager the last years and what I will try to explain below is what is the role of a digital marketing manager in today’s online world, what does he or she do and what is the main difference between being an SEO and a Digital Marketing Manager.
What is the Difference Between an SEO Manager and Digital Marketing Manager?
An SEO is an expert in Search Engine Optimization. He can tell you how to optimize your websites for Search Engines, how to build references from other websites (aka link building), and how to make sure that your website is accessible by Google for greater exposure.
A digital marketing manager, on the other hand, can do more than just SEO.
Most probably he started as an SEO consultant because, in reality, this is from where everything begins (in the Internet Marketing World).
But he has knowledge and skills related to the other components that make up digital marketing i.e. content marketing, email marketing, social media marketing, and mobile marketing.
So, in a nutshell, the difference between an SEO and a digital marketing manager is that the latest has a wider range of skills and knowledge and can design and execute a complete and comprehensive digital marketing strategy that goes beyond SEO.
What are the Digital Marketing Manager Areas of Responsibly?
A digital marketer has 5 main area of topics he is responsible for:
1) Content Marketing.
2) Social Media Marketing.
3) Email Marketing.
4) Mobile Marketing.
5) Communication, Implementation, Monitoring, and Optimization.
Besides designing and implementing the above strategies, a digital marketing manager is also responsible for:
1) Talk to the client.
2) Design the digital marketing strategy.
3) Communicate the strategy to the client and interested parties.
4) Monitor the execution of the plan.
5) Optimize the strategy for even better results.
How to Become a Digital Marketing Manager?
Digital marketing is not a theoretical concept but it’s practical. It’s not enough to know the theories behind the different digital marketing techniques but you need to know how to implement them.
A digital marketing manager needs to have practical skills, and this means that taking a course on Digital Marketing is a good starting point but not enough.
Here are the 5-top recommendation on how to become a digital marketing manager is the following:
1) Become an SEO Expert – Learn everything you can about SEO and start practicing by creating your own website.
2) Understand How Social Media Works – Spend some time on Facebook, Twitter, Instagram, and LinkedIn and find out everything you can about their advertising platforms.
3) Become a Google Ads Expert – Get certified on Google Ads. PPC advertising is a core component of digital marketing.
4) Master Email and Content Marketing – Good content is vital for the success of any campaign and email is still one of the most effective ways to make conversions.
5) Learn how to use Google Analytics – Monitoring and reporting is part of the job responsibilities of a DM.
6) Learn from Experienced Digital Marketers – if you have the opportunity, apply for an entry-level digital marketing job in a company with experienced managers. If not, try to follow the work of other marketers and where possible replicate their steps (not copy).
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