Google Video on Traffic Fluctuations

Aurora Morales, from Publisher Policy Education at Google (and her two co-hosts: Organic(a), the Search Champion, and Monetized, the Publishing Guru), share some of the common reasons you might be experiencing changes in your website traffic and best practices for ensuring good traffic on your site. They also dive into what invalid traffic is and how Google identifies it.

Here is what is covered on this Google video Traffic Fluctuations:

* Site traffic fluctuations.

* Traffic should come from genuine user interest.

* Invalid traffic.

* AdSense suspensions.

* Search Console performance report to see big fluctuations.

* Big changes to your site can cause changes and look at index coverage report and enhancement reports and much more.

* Make pages for users not search engines and do not trick search engines.

* Be smart about how you monetize your site.