How a Successful Kickstarter Campaign Made $15k in 28 Hours?

Source: KickStarter

When Cathryn and Allen hit the “Launch” button on their “SELF Journal” Kickstarter campaign, they were confident it would be big.

28 hours later it hit their funding goal of $15,000, and it earned $322,695 from 6,531 backers during the campaign.

How? Well, they didn’t just launch and hope for the best. They collected 3,235 emails of people who would be interested in their product, and they did it all in under 3 months.

Here’s where most of the emails came from:

Viral giveaway (1,755 emails)

Content upgrades (509 emails)

Facebook ads (172 emails)

Personal outreach (150 emails)

I’m going to let Cathryn fill us in on EXACTLY how she built the list using each of the above marketing activities. She’ll also talk about all the other marketing secrets behind her wildly successful Kickstarter marketing campaign.

Take it away, Cathryn.

Over the past year my accountability partner Allen and I have been developing a system for reliably hitting all of our goals.

When we showed the system to friends, they wanted to use it too, so we decided to turn it into a product and launch it on Kickstarter.

It became the “SELF Journal,” a 13-week system for tracking and achieving your goals on a macro and micro level.

Screenshot showing a full journal

We knew we had a great product, but there was one challenge: we needed to somehow grow an email list from scratch in a few months so that we had an audience to launch our Kickstarter to.

Why Build an Email List for Launching a Product?

The first 48 hours on Kickstarter are crucial since this is when the first jolt of backers will pledge money to your campaign.

Once you show Kickstarter that people dig your project, their algorithm will do it’s thing, and you’ll show up under popular projects and perhaps even the first page, like this:

But you won’t get featured on the front page if you don’t have that initial surge of sales, and the best way to get that initial surge is to build a list of people who can’t wait to get it.

What did We Do?

These were the six most effective tactics that we did in the 12 weeks before launch to get our initial 3,235 subscribers, and how you can do them too:

* Create a Landing Page

* Apply the “Email Signature Technique”

* Personally Reach Out to Your Existing Audience

* Create Shareable Content for Social Media

* Run a Giveaway for Related Products

* Use The Medium.com Hack (you have to check this one out)

Read more here.