DIGITAL MARKETING

What is iPaaS?

iPass is a form of systems integration business delivered as a cloud computing service that addresses data, process, service-oriented architecture and application integration.

Let’s be clear on some terminology before we dive into what iPaaS is.

Chances are you’re already using various apps, or Software as a Service (SaaS), across your organization. Statistics show that small businesses use 40 apps on average, and larger businesses use many more.

SaaS examples include Monday, Trello, Salesforce, and Gmail. You usually need to switch between these SaaS applications to complete tasks, whether it’s assigning someone a project in Trello, or responding to a customer in Gmail.

The problem? It’s time-consuming and inefficient to constantly move between these different systems. Since over 82 percent of customers expect almost instant solutions to their problems, this is time you can’t afford to waste.

How does iPaaS help? It’s simple. iPaaS integrates your SaaS applications and cloud services. In other words, it brings all these different apps together so they’re accessible from one place.

With iPaaS, you can read an email from a prospective customer in Gmail, and immediately assign someone a follow-up task on Trello. You can track inbound and outbound marketing in real-time and quickly update a lead’s status on Salesforce.

From a marketing perspective, what’s most important is why iPaaS can work for you. Here’s what you need to know.

What are the Benefits of iPaaS?
Whatever the size of your company, there are three key benefits of iPaaS:

  1. Cost savings
  2. Business efficiency
  3. Security and compliance

How does iPaaS Save Money?
If you’re looking to streamline your IT budget, iPaaS could be a great option for you. Here are three specific reasons why.

Is iPaaS Gives Flexibility?
First, it’s flexible. It’s pretty easy to scale your services to suit your particular business needs at any given time without overstretching your IT budget.

For example, if you’re experiencing high seasonal demands, you can quickly scale up your iPaaS platform to handle the volume. You can ramp up marketing campaigns and manage high numbers of leads without sacrificing speed or efficiency.

How does this flexibility help you cut costs? Again, it’s simple. The more agile your company is, the quicker you can onboard new customers, and the fewer resources you waste in the meantime.

What is iPaaS Autonomy?
There’s no need to worry about scheduling software updates because iPaaS handles these updates for you. Automatic updates:

Helps minimize your maintenance costs

Enhances your system reliability
Put simply, automated updates indirectly reduce downtime. More than 17 percent of small businesses have lost customers through downtime, and 37 percent have lost revenue. The upshot? Automation helps protect your bottom line and your customer base. 

Simplicity of iPaaS
Many businesses find the whole concept of rolling out an iPaaS platform daunting.

My advice? Don’t be. iPaaS solutions are user-friendly. They’re designed with the “novice” coder in mind, so you don’t need specialist IT skills to set up the integration.

Since there’s no need to hire an outside developer to help you deploy the service, you can save money in the short term. 

All you’re doing is accessing a cloud-based service. There’s little technical installation required.

You can quickly install or delete app integrations without spending extra money.

You don’t need system permissions to make changes, either. It’s all designed with cost-effective efficiency in mind.

The best part? Since it’s easy to use, you’ll spend less money training employees on how to work the service.

Read more here.

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