How to Write a Marketing Plan?

Discover how to write a marketing plan and how to map out a strategy to reach your target audience, including the messages, channels and tools you will use.

Write a Marketing Plan

A marketing plan helps you promote & sell products and services in your business that meet the needs of your target market. It requires research, time and commitment, but is a very valuable process that can greatly contribute to your business success.

Writing and researching for your marketing plan gives you the chance to:

1) Identify your target market and understand how your product or service meets their needs.

2) Identify your competitors and what your target customers think about your competitors’ strengths and weaknesses.

3) Position your brand, products and services so that your target market sees your business as better than, or different from, the competition.

4) Set specific, measurable goals and time frames for your marketing activities.

Map out a strategy to reach your target audience, including the messages, channels and tools you will use.

5) Look at your industry structure.

6) Conduct market research.

7) Define your market and customer profiles.

8) Conduct a SWOT analysis.

9) Study the competition.

10) Set your goals and objectives.

11) Outline your marketing strategies.

12) Set your marketing budget.

13) Keep your marketing plan up to date.

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