How To Increase CTR? (Click Through Rate)

When we analyzed the data from over 5,000 campaigns we found something powerful: campaigns with images had a 42% higher click-through rate than campaigns without images.

We’re big believers in data-driven decisions so we have put together some data that will help you make more informed decisions.

A few things to note:

These campaigns spanned both blast/newsletter campaigns and automated campaigns.

The results include true images only (i.e. we didn’t count tracking pixels of course).

The 5,000 campaigns used were a subset of those we’ve sent on behalf of our customers and were selected across a range of formats and industries to get a macro-level view of what affects clicks.

We split out campaigns with less than 3 unique links from those with more than 3 unique links as the results vary considerably and, from experience, the goals of these sorts of campaigns differ dramatically (digests vs. single-goal campaigns). The most interesting result is for campaigns with 3 or less unique links and that is what we’ll talk about in this post.

Read more here.

Additional Link:

How to Use Email Images to Boost CTR (Neil Pate)

Best Video Thumbnails To Increase Your Emails CTR (PerfectMind)