How To Increase CTR? (Click Through Rate)
When we analyzed the data from over 5,000 campaigns we found something powerful: campaigns with images had a 42% higher click-through rate than campaigns without images.
We’re big believers in data-driven decisions so we have put together some data that will help you make more informed decisions.
A few things to note:
These campaigns spanned both blast/newsletter campaigns and automated campaigns.
The results include true images only (i.e. we didn’t count tracking pixels of course).
The 5,000 campaigns used were a subset of those we’ve sent on behalf of our customers and were selected across a range of formats and industries to get a macro-level view of what affects clicks.
We split out campaigns with less than 3 unique links from those with more than 3 unique links as the results vary considerably and, from experience, the goals of these sorts of campaigns differ dramatically (digests vs. single-goal campaigns). The most interesting result is for campaigns with 3 or less unique links and that is what we’ll talk about in this post.
Read more here.
How to Use Email Images to Boost CTR (Neil Pate)
Best Video Thumbnails To Increase Your Emails CTR (PerfectMind)