DIGITAL MARKETING

Digital Marketing Metrics and KPIs

Discover the most important digital marketing metrics and KPIs and get the list of the top 20 best metrics you should include in your CMO dashboard to improve the business analytics and the results you can achieve.

If you are struggling to create the right digital marketing metrics and KPIs for the CMO dashboard, now you can learn how to build one with our tips, and make sure you add these 20 metrics as shared by 25+ marketers.

Are you setting up a CMO dashboard and feeling hesitant about which metrics to include?

Instead of playing eeny, meeny, miny, moe with the metrics to add and leave, you need to ask yourself some important questions. For instance, being clear about who your dashboard’s audience is going to be.

As its name suggests, a CMO dashboard gives you a screen packed with important key performance indicators (KPIs) or metrics across multiple marketing channels so you can access performance in one glance.

Typically, you’d have to go from pillar to post to find out how each of your marketing functions is doing. That takes work and, of course, lots of time. It also fails to give you the big picture, an everything-at-one-place view that’s required for strategic thinking, determining the ROI of your marketing investments, and making informed marketing decisions.

The solution? Build a CMO dashboard where data from multiple sources is displayed on one screen.

What are the Digital Marketing Metrics and KPIs?

Almost 30 marketers shared their top metrics to add to a CMO dashboard based on their experience. We’ve listed them below and laid out exactly why each of these metrics deserves a place in a chief marketing officer’s dashboard.

Here is the list of the top 20 best metrics you should include in your CMO dashboard to improve the business analytics and the results you can achieve:

* Conversion rate

* Churn

* Customer acquisition cost (CAC)

* Marketing influence

* Customer value metrics

* Generated revenue

* Marketing Return on Investment

* Marketing-Originated Customer Percentage

* NetHunt CRM

* Number of qualified leads

* Organic Reach Rate

* Pipeline contribution (per channel)