Digital Marketing Job Titles 2021
Discover the complete digital marketing jobs titles you can find in 2021, what are the best jobs and what is the best digital marketing job for you.
As marketing changes, so do the commonly used digital marketing job titles. You’ve probably done an Indeed search and came across outdated job titles. For example, I think we can all agree that “Internet Marketer” just sounds weird.
If you want to make sure the job titles you assign for open roles are up-to-date, results-oriented, and attractive to prospective candidates, then you’re in the right place. We’ve amassed dozens of digital marketing job titles that are widely used today (as well as some to avoid).
Why are Digital Marketing Job Titles Important?
In a way, the roles you set for your marketing team are sort of like creating audiences. We’re super fascinated by people, which is why we just launched Audiences to help sales and marketing teams understand gaps in their content and unlock new revenue.
You need to understand who you really want to recruit in order to pick the right job titles. Make sure the job titles you choose are what your ideal hires would want to be called.
Job titles have a huge impact beyond recruiting too. They also help people to understand their responsibilities, priorities, goals, and even what they’ll be measured on. For example, someone titled “SEO Manager” will approach their priorities differently than would a “Content Manager,” who might create content with a primary goal of storytelling rather than generating organic traffic.
Do You Need to Redefine the Digital Marketing Roles?
Rolelessness equals lawlessness (no matter what the cool kids say). Give me clear responsibilities over ownership confusion any day.
Marketing evolves, and as it does, your roles should too. If you’re hiring, you can use the below list of digital marketing job titles to help you get clear. But first, here are some warning signs that reveal it’s time to update roles:
Bringing on lots of new marketing hires at once
Long term marketing employees whose titles no longer reflect how their work has changed
Changes in company priorities, products or services, target audience, or marketing goals
How to Keep Jobs Titles Up to Date?
With up-to-date job titles, you attract up-to-date talent. Hopefully, you’ve been keeping up with marketing trends enough to know what’s in and what’s out.. But if you’re unsure, you can search a phrase or idea in Google Trends to see if it’s holding steady.
According to Google Trends, usage of the term “growth marketing” has grown steadily for the past five years.
Meanwhile, “digital marketing” has experienced even more noticeable growth.
But (unsurprisingly), “growth hacking” is a trend that has fallen off the cliff.
You can also type a job title into Indeed or LinkedIn to see the kinds of companies that are using that title and check whether or not these are companies you would want to emulate. That will help you narrow down which job titles to use in listings if you’re weighing your options.
Digital Marketing Job Titles for In-House Teams
Let’s take a look at what in-house marketers are called to get some inspiration for your team. We’ve separated out our list of in-house marketing titles into four categories: senior-level, manager, implementer, and analyst.
When we asked 130 different marketing leaders across multiple industries about the top in-house marketing skill, 52% said content marketing will continue to be the most needed skill for the next 5 years. So it’s no wonder that across senior level, managerial, and entry-level jobs, we’re seeing a lot of titles that have to do with content marketing.
Senior-level job titles
Manager level job titles
Implementer job titles (entry-level and experienced)
Read more here.