Best Customer Retention Tactics

Discover the best customer retention tactics and get the 5 inspiring customer retention tactics from small companies to grow your business by selling more to current customers.

You’ve heard it time and time again. It’s cheaper to get current customers to make a repeat purchase than it is to find new customers. It’s true for many businesses, especially in the crowded ecommerce arena where clicks and conversions always seem to be increasing in cost.

What are the Best Customer Retention Tactics?

When was the last time you looked for opportunities to re-engage customers to get them to come back? If you’ve yet to market to current customers after the sale, now is a good time to build a cohesive strategy for customer retention. Let’s look at how to get started.

What is Customer Retention?

Customer retention is the collection of activities a business uses to increase the number of repeat customers and to increase the profitability of each existing customer.

Customer retention strategies enable you to both provide and extract more value from your existing customer base. You want to ensure the customers you worked so hard to acquire stay with you, have a great customer experience, and continue to get value from your products.

In short, acquisition creates a foundation of customers while your retention strategy is how you build customer relationships and maximize revenue for each one. But how much time and resources should you devote to your retention program? The answer to that depends on your store.

Best Strategies to Boost Customer Retention

We’ve explored why developing a strategy to retain our current customers can be just as valuable as finding ways to acquire new ones. We’ve also looked at what we should measure in order to stay on track. Now, let’s outline some tangible ideas you can apply to improve customer retention:

1) Use customer accounts.

2) Improve your customer service.

3) Start a customer loyalty program.

4) Send engaging emails to customers.

5) Offer a discount or credit to return.

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