What Is The Correct Blog Post Structure

Source: yoast

When blogging, it pays dividends to lay out the structure of your piece before you begin writing. The structure is the skeleton of your text and preparing it has multiple benefits. Firstly, it’s easier to write a text when your structure is already there. Secondly, a clear structure helps the reader to easily read your post and grasp the core message. Here, we’ll give you practical tips to help you set up a clear blog post structure.

Here is what we will be looking into:

* Why is text structure important for SEO?
* How to set up your blog post structure?
* Text order types

Guide users through your text:

1. Create paragraphs
2. Use transition words
3. Use headings to help your reader
4. Add a table of contents

A better structure leads to better copy.

Why is Text Structure Important for SEO?

Structuring a text well improves readability and, thereby, helps your readers to understand your text. If readers better understand the information you provide, it’s more likely they’ll find the answer to the question they have. When Google notices, by so-called user signals, you’re giving valuable answers to certain queries, chances are you’ll climb the rankings.

Creating a clear text structure is just one aspect of SEO copywriting. If you want to master all facets, take a look at our SEO copywriting training, which is part of our online SEO training subscription.

How to Set Up Your Blog Post Structure?

Think before you start writing. Get a pen and paper and write down what you want to write about. That could include a bit of keyword research, but ideally, you’ve already done that. Check out our ultimate guide to keyword research for more on this. Next, set up a text structure and keep it close to hand while writing your blog post. One way of setting up a structure for your text is by following these three steps:

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