What Is Evergreen Content? Evergreen Content

What Is Evergreen Content? Evergreen Content

Evergreen content is content (webpages or email) that is continually relevant and stays “fresh” for readers over a long period of time.

The term “evergreen” sounds familiar even to the non-marketing ear because evergreen trees that are always green and you can enjoy them (not seasonal).

Writing about the stock market results today, is not an evergreen content while writing about conversions strategies is an evergreen content.

Now days it is also common for blog posts to be none dated which makes the Evergreen Content powerful.

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