Curated content is a term for the act of choosing, collecting, packaging, and sharing valuable content from around the web. Curated content typically contains a list of high-quality resources on a given topic, like “best of” lists or content designed to help someone learn a specific skill.
What Makes Content Curation Useful?
Content curation saves time by filtering out the noise: The best museums in the world use curators. These curators sift out the less-impactful pieces and focus on only the most truly outstanding exhibits or artwork.
It’s the same idea with curating content. You’re doing the hard work of reading dozens (or even hundreds) of articles. And you’re applying a filter that only leaves the absolute best stuff.
What Is Content Curation?
Content curation shines a spotlight on great content: This helps your audience find “hidden gems” that they may not have otherwise seen.
Content curation is (relatively) fast: Although it does take time to do, curating content is usually much faster than creating a new piece of content from scratch. In fact, some companies even automate the process at scale for their users. Google Discover is a great example of this.
Content curation helps establish you as a thought leader: The very fact that you can filter through the noise and identify the best content on a topic shows that you’re an expert.
What are the Best Practices for Content Curation?
Find Content Worth Curating – Think of curating content like sports highlights: you may not be the athlete or the cameraman. But you’re providing a valuable service by cutting all the footage down to the best parts.
And your first step is to find the highlight that you can feature in your content curation posts. Here’s how.
Use BuzzSumo or Ahrefs’ Content Explorer
These two content marketing tools are like search engines designed for content curators.
To use these helpful content curation tools, type in a topic.