What is Content Distribution?
Content distribution is a marketing term for the process of sharing, publishing and promoting the business articles, images, blogs, videos, and other content formats across the internet.
It’s how you’re providing your audience with the content they’re consuming through different platforms and media formats.
Your content distribution channels can be: Owned, Earned or Paid.
Your content distribution strategy will vary depending on your business model and overall business goals.
Let’s take Salesforce as an example.
Salesforce is a leading SaaS company with a large content marketing budget so they’re able to create a lot of different content pieces and distribute them differently across their social media platforms.
On Facebook, they post a mixture of images, videos, industry reports, and more, several times a day.
You’d assume that a company the size of Salesforce’s — with over 150,000 companies using the software worldwide — wouldn’t need to promote their content.
In fact, you could argue that Salesforce doesn’t need to have a content marketing strategy in the first place.
As we can see, not only is Salesforce investing in their content strategy, but they create different types of content, such as industry reports, that they distribute on various channels – mainly owned and paid.
If content creation and content distribution is important for a company like Salesforce, then it should be important for smaller companies.
Let’s continue and examine the importance of content distribution further.
Why is Content Distribute Important?
Content distribution is an essential part of any digital marketing strategy because it increases your brand awareness, builds loyal followers, and encourages your target audience to take action on your products or services.
Distributing your content properly can lead to more social shares, drive traffic to your website, and create more conversations across your social networks.
It’s not enough to create great content because 90.63% of content gets no traffic from Google.
This means that you need to diversify your distribution plan.
WordPress has become a popular tool for creating websites and blogs, as well as sharing content.
Read more here.