CONTENT MARKETING

How to Find New Content Marketing Ideas?

What comes to mind when you think of content marketing? Blog posts, white papers and landings pages, perhaps? Writing for SEO?

All are quintessential examples of content that can be used to help generate and engage leads.

But so are mediums you might not immediately associate with marketing—podcasts, virtual conferences, online coursework or even just happy customers talking into their webcams about your brand.

Remember: Content is anything you create or distribute that informs, educates, entertains or inspires your target audience. The written word doesn’t have a monopoly on any of those things.

With that in mind, here are 6 examples of the most inventive (and adaptive) content we’ve created in the past few months:

  1. Shibumi’s Virtual Summit
  2. Lexia Learning’s Podcast
  3. TM Group’s remote video testimonial
  4. Concentric Market’s eBook about prescriptive analytics
  5. Thought Trace’s socially distant video shoot
  6. Our free target audience email course

Read more here.

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