Morning Dough
To: Dough Readers

CONTENT MARKETING

How Content Marketing Benefits You (Case Study)

Source: SEJ

Get the insights and be inspired by these 6 brands that are leveling up their content marketing campaigns and driving much better results in the process.

Part of being a great content marketer is keeping an eye on what other content marketers are doing – to predict the future one starts with what has gone before. Now you can get the insights and be inspired by these 6 brands (Google, New York Times, HSBC, Studio 188, Greggs, and Leeds City Developments Map) that are leveling up their content marketing campaigns and driving much better results in the process.

Instead of sharing the usual suspects of content that everyone else seems to share, you’re going to see a few random examples of creative ideas (and some old ones) that will hopefully inspire you to create better content for your business.

The biggest takeaways you can learn from these samples are to write content to engage your audience, make long-form content while utilizing data visualization, create emotional connection with your audience with humor and curate great information to produce a valuable content asset.

Read more here.

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