How to Optimize Your Google My Business Listing?

Source: Google / Ahrefs

Google My Business is a free tool that allows business owners to create, manage and optimize their Google Business Profile. It exists to help businesses attract new customers from search and maps.

Here are just a few tangible benefits to claiming and optimizing your Google Business Profile:

Improved rankings. Google shows Business Profiles in the results for local searches, and well-optimized profiles are more likely to show higher up on the list. 

Improved visibility. Providing useful and accurate information helps Google show your Business Profile in the search results for more relevant local searches.

Here’s how to optimize your Business Profile through Google My Business:

* Create or claim your Business Profile
* Set your business category
* Choose your business type
* Add business hours
* Set holiday hours
* Add your contact details
* Add photos
* Add products and services
* Get more reviews
* Answer questions
* Post updates
* Set up messages
* Fill everything else in
* Optimize your website

Read more here.