How to Create a Blog Content Strategy?

Discover how to create a blog content strategy and get a step-by-step guide to building a blog content strategy including the most important 16 steps for blog content strategy.

Possibly one of the biggest mistakes I see with people running blogs is not having a plan and too many people think that blogging is an easy thing to do, that you can write about whatever strikes your fancy and rake in the viewers.

The reality is, there are approximately a trillion blogs on the internet, all of them competing for the limited attention of the people browsing at any given time. Search engines try to filter this infinite mass of content to figure out what’s worth showing to people, which is why SEO and Google are so important.

Without a plan, how can you gain the attention of the search engines, let alone the people who are browsing? Without a plan, how can you know what to change moving forward to better adapt to market pressures, audience attention, and search engine requirements? Without a plan, how can you even begin to succeed? the actual answer is you cannot.

Therefore, hundreds of marketing blogs have written guides to creating a content strategy, and it’s why I’m writing one too. If I can convince even one of you to create a plan, it will have been worthwhile.

A Step-by-Step Guide to Building a Blog Content Strategy

Here are the top 16 steps for blog content strategy for you to use:

1) understand the time scale.

2) define your unique selling points.

3) Understand your audience.

4) Define long term goals.

5) Define short term goals.

6) Determine a posting frequency.

7) Create some spreadsheets.

8) Do broad keyword research.

9) Do narrow keyword research.

10) Generate topic ideas.

11) Look for old content to replace.

12) Set up RSS or monitoring for competitor blogs.

13) Create a content calendar.

14) Make sure each post has a purpose.

15) Keep old content up to date.

16) Set up blog success monitoring.

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