What are Cookies How are They Used by Websites to Track You?
What is Cookie Tracking?
Cookie tracking is a marketing term for a digital code placed on the users’ computer that helps businesses to collect data on users who visit your webpages.
On the consumer side, they are useful for things like online shopping, where your cart information will be stored even if you exit your web browser.
For marketers, cookies help us understand who is engaging with our content, what pieces they like best, and how often they revisit.
What is Third Party Cookie?
Third-party cookie is a marketing term for a digital code placed by 3rd party companies to track users habits across digital platforms and websites they don’t own.
Cookies are text files that are stored by a web browser on a user’s machine. Websites use them for authentication, browsing information, storing preferences, and more. Third party cookies, unlike regular cookies, are placed by a different domain than the one that the user is visiting.
What Data Can You Pull from Cookie Tracking?
Per the GDPR, no website is allowed to track cookie data unless the user gives explicit consent.
Necessary cookies, such as performance and functionality cookies, are exempt from these laws.
Yet, against the odds, the GDPR did not mark the death of cookies.
Many users will give their clear permission to be tracked while browsing your site.
Using this data can give you important information that can help you improve your product offerings and understand gaps or problems in your marketing strategy.
So, what data can you pull from cookie tracking?