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ANALYTICS

Take Your Tracking & Analytics To The Next Level Using Campaign URL Builder

Source: Google

The rise of mobile devices and new digital technologies has resulted in customer journeys that are more varied than ever. Businesses are gaining a deeper understanding of today’s non-linear and fast-paced customer journey, and they’re using this knowledge to deliver relevant, personalized experiences.

measurement capabilities in Analytics can offer a clear and specific understanding of campaign performance.

The idea is to use Google’s URL builders to generate custom campaign parameters for your advertising URLs:

You can add parameters (such as utm_source, utm_medium, and utm_campaign) to a URL to capture reporting data about the referring campaign. For example, the following link would allow you to identify the traffic to example.com that came from a particular email newsletter, as part of a particular campaign:

https://example.com?utm_source=news4&utm_medium=email&utm_campaign=spring-summer

You can create your URLs by hand or you can use a URL generator. There are three generators. Be sure to use the correct URL generator because the URLs to websites, the Google Play Store, and the Apple App Store are each a little different from each other.

Go to Google URL Builder here.

Learn how bringing Google Analytics and Google Ads together can help teams build effective campaigns for the modern customer journey: Google’s PDF Guide.

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