Best Digital Marketing KPIs

Discover the best digital marketing KPIs and get the list of the top 18 best digital marketing metrics and KPIs you should know and implement while analyzing the digital marketing results to improve the digital marketing of your organization.

You’re lucky that you’ve found this article! We’ll go through a few interesting formulas that will help you know your marketing flow better. It’s hard to believe, but people may be terribly wrong when assessing their own everyday processes.

Let’s check out a few digital marketing metrics and think over them one month from now/today. Maybe you’ll reveal something important about your practices that you’ve never noticed before.

And one more thing before we start… What’s the difference between metrics and KPIs?

The basic difference is that a metric is something you can count, such as actions or events. Like pressing the Leave a message button. A metric is just a number. And how you interpret this number is up to you.

A Key Performance Indicator (KPI) includes insights. Typically, KPIs have normal values and can tell you about your business if you compare the actual value with the average value. For example, there are typical open rates in email marketing for different industries. Check them before setting your own benchmarks.

What are the Best Digital Marketing KPIs?

Here is the list of the top 18 best digital marketing metrics and KPIs you should know and implement while analyzing the digital marketing results to improve the digital marketing of your organization:

1) Conversion Rate (CR)

2) Click-Through Rate (CTR)

3) Cost per Click (CPC)

4) Cost per Action (CPA)

5) Cost per Lead (CPL)

6) Customer Acquisition Cost (CAC)

7) Abandon Rate

8) Return on Ad Spend (ROAS)

9) Return on Investment (ROI, or ROMI for marketing)

10) Average Revenue per Account/User/Customer (ARPA, ARPU, ARPC)

11) Time to Payback CAC

12) Monthly Recurring Revenue (MRR)

13) Churn Rate

14) Revenue Churn

15) Share of Market (SOM)

16) Share of Wallet (SOW)

17) Customer Retention Rate (CRR)

18) Customer Lifetime Value (CLV)