15 Best Marketing Automation Platforms

 

Best Marketing Automation Platforms

Marketing automation platforms have become an indispensable tool for businesses looking to streamline their marketing efforts and enhance efficiency. The best marketing automation platforms offer a suite of tools that empower companies to automate repetitive tasks, nurture customer relationships, and deliver personalized experiences at scale. With the right platform, businesses can effectively manage their marketing campaigns across various channels, including email, social media, and websites, while gathering insightful data to inform future strategies. The adoption of these platforms is driven by the need to better align marketing activities with customer expectations and to make sense of the vast amounts of data generated by digital interactions. As businesses compete in an increasingly digital marketplace, the best marketing automation platforms provide the agility and intelligence necessary to stay ahead.

The landscape of marketing automation is rich with options, each boasting unique features that cater to different business needs. From robust analytics and customer segmentation to AI-driven content personalization and lead scoring, these platforms are designed to optimize marketing workflows and maximize return on investment. The best marketing automation platforms not only improve operational efficiency but also contribute to a deeper understanding of customer behavior. By leveraging the power of automation, businesses can execute highly targeted campaigns that resonate with their audience, driving engagement and conversions. The integration of these platforms with other business systems further enhances their value, creating a unified approach to customer data management and marketing execution.

 

The Need for Best Marketing Automation Platforms

In the fast-paced world of digital marketing, the need for the best marketing automation platforms is more pronounced than ever. Companies are inundated with data from multiple touchpoints, and the challenge lies in harnessing this information to create coherent and effective marketing strategies. Automation platforms address this challenge by providing the tools necessary to segment audiences, tailor messaging, and track the performance of marketing initiatives in real-time. They enable marketers to deliver consistent and relevant content across all stages of the customer journey, from awareness to purchase and beyond.

The demand for marketing automation platforms is also driven by the need for scalability and adaptability in marketing operations. As businesses grow, the complexity of managing marketing campaigns increases exponentially. Automation platforms offer scalability, allowing businesses to manage large volumes of leads and customer interactions without compromising the quality of engagement. Additionally, the dynamic nature of consumer behavior necessitates a marketing approach that can quickly adapt to changes. The best marketing automation platforms are equipped with AI and machine learning capabilities that enable predictive analytics and dynamic content creation, ensuring that marketing efforts are not only efficient but also proactive and responsive to emerging trends.

Furthermore, the integration of marketing automation platforms with CRM systems and other enterprise applications creates a cohesive ecosystem that centralizes customer data and facilitates cross-departmental collaboration. This integration is crucial for delivering a seamless customer experience and for aligning marketing efforts with sales and customer service objectives. By automating routine tasks and workflows, marketing teams can focus on strategic initiatives that drive growth and innovation. The need for the best marketing automation platforms is clear: they are the key to unlocking the full potential of marketing data, enhancing customer engagement, and achieving a competitive edge in the digital age.

 

Marketing Automation Platforms

1. Zapier
2. Hootsuite
3. Klaviyo
4. MailChimp
5. Ortto
6. ActiveCampaign
7. keap
8. AdRoll
9. Warmy.io
10. Truepush
11. HubSpot Marketing Hub
12. Thryv
13. Customer.io
14. engagebay
15. Monday.com

 

How does Best Marketing Automation Platforms work?

The best marketing automation platforms streamline, automate, and measure marketing tasks and workflows to increase operational efficiency and grow revenue faster. These platforms are designed to help marketers capture leads, nurture them down the funnel, and analyze lead behavior and campaign performance. By automating repetitive tasks, marketers can focus on strategic activities that drive more engagement and conversions. Marketing automation platforms typically include features for email marketing, social media posting, lead scoring, and analytics, among others, enabling a more personalized and targeted approach to marketing.

 

How to choose the Best Marketing Automation Platforms?

Selecting the best marketing automation platforms for your business involves considering several key factors and features. First, assess your marketing goals and needs to determine what functionalities are essential for your strategy. Look for a platform that integrates seamlessly with your existing tools and systems, such as CRM software and social media channels, to ensure a smooth workflow.

The ease of use is another critical factor, a user-friendly interface will reduce the learning curve and help your team to start benefiting from the platform quickly. Consider the scalability of the platform as well, as your business grows, you’ll want a system that can grow with you, accommodating more complex campaigns and a larger database of leads.

Customer support and community are also important. A platform with responsive customer service and a robust user community can provide valuable resources and support as you implement and optimize your marketing automation strategy.

Finally, evaluate the pricing structure of the platform. Ensure it fits within your budget while meeting your needs. Some platforms offer a tiered pricing model that allows you to start with a basic plan and upgrade as your needs evolve. By carefully considering these factors, you can choose the best marketing automation platforms that align with your business objectives and enhance your marketing efforts.

 

Marketing Automation Platform

 

1. Zapier

Zapier is a marketing automation platform that connects your favorite apps and services, enabling you to streamline workflows and enhance productivity without the need for complex coding. It’s designed to make the process of automating tasks across various applications both accessible and efficient, catering to a wide range of business sizes and types. With a user-friendly interface and a vast library of app integrations, Zapier simplifies the creation of automated sequences, known as Zaps, which can handle tasks ranging from sales outreach to project management, making it to the top of the list of the best marketing automation platforms.

 

What does Zapier do?

Zapier empowers users to create automated workflows, which are referred to as Zaps. These Zaps can trigger a series of actions across different applications based on specified events. For instance, when a new lead is captured in a CRM, Zapier can automatically add that contact to an email marketing list and send a welcome message. This level of automation extends to various business functions such as marketing campaigns, customer support, team handoffs, data management, and even employee onboarding, thereby eliminating repetitive tasks and freeing up time for more strategic activities.

 

Zapier Key Features

Zaps: Zaps are the cornerstone of the Zapier platform, allowing users to create custom workflows that connect apps and automate tasks. Each Zap consists of a trigger and one or more actions. When the trigger event occurs in one app, the subsequent actions are automatically executed in other apps.

Interfaces: With Zapier Interfaces, users can design custom forms, web pages, and even basic apps that integrate seamlessly into their automated workflows. This feature enables businesses to collect and manage data in a more structured and efficient manner.

Tables: Zapier Tables offer a centralized place to store, edit, share, and automate data within the platform. This feature is particularly useful for managing complex information that requires frequent updates and accessibility across different team members.

Chatbots: The Chatbot feature, currently in beta, allows users to create AI-powered chatbots that can interact with customers or team members. These chatbots can be integrated into automated workflows to provide immediate responses or take actions based on the conversation.

 

Zapier Pricing Plans

Zapier offers a range of pricing plans to accommodate the diverse needs of its users, from individuals and small businesses to large enterprises. There are four main pricing plans available.

Free Plan: The Free Plan is designed for individuals or businesses just starting with automation. It includes access to the core features of Zapier, allowing users to create basic Zaps with a limited number of tasks per month.

Professional Plan: The Professional Plan offers more advanced features, including unlimited Zaps, premium app integrations, and the use of Zapier’s built-in data and AI workflow tools. This plan is suitable for professionals who require more complex automations and greater task volume, starting at $20 per month.

Team Plan: For teams looking to collaborate on automation workflows, the Team Plan provides everything in the Professional Plan plus features like shared folders and Zap management capabilities. This plan is ideal for small to medium-sized teams, starting at $60 per month.

Enterprise Plan: The Enterprise Plan is tailored for large organizations that need to scale automation across multiple departments. It includes all the features of the Team Plan, along with advanced admin controls, user provisioning, and company-wide collaboration tools.

 

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2. Hootsuite

Hootsuite is a comprehensive marketing automation platform and a social media management platform designed to help businesses and individuals streamline their social media marketing efforts. It offers a suite of tools to design, schedule, publish, and monitor content across multiple social networks from a single dashboard. With features like automated post scheduling, AI-driven content creation, and advanced analytics, Hootsuite aims to increase social media reach and engagement while saving time and resources. The platform also provides capabilities for team collaboration, social listening, and measuring the return on investment (ROI) of social media campaigns, making it a versatile choice for marketers looking to optimize their online presence.

 

What does Hootsuite do?

Hootsuite is a marketing automation platform that empowers users to manage their social media presence effectively by offering a centralized platform for all social media activities. Users can create and schedule posts in advance, ensuring a consistent content flow across various networks. The platform’s AI writer assists in generating content ideas, writing captions, and selecting hashtags, thereby simplifying content creation. Hootsuite’s unified inbox feature allows for efficient management of messages and comments from different platforms, enhancing customer engagement. Additionally, the tool provides social listening capabilities to track brand mentions and industry trends. Advanced analytics offer insights into performance metrics, helping users understand their audience better and make data-driven decisions to improve their social media strategy.

 

Hootsuite Key Features

Automated Post Scheduling: This feature enables users to plan and schedule their social media posts in advance, ensuring a steady stream of content and optimal posting times for increased engagement.

AI-Driven Content Creation: Hootsuite’s AI writer assists in generating content ideas, crafting captions, and selecting the most relevant hashtags, streamlining the content creation process.

Unified Social Media Inbox: A centralized inbox for managing messages, comments, and interactions across all connected social media platforms, improving response times and customer service.

Social Listening Tools: These tools allow users to monitor brand mentions, keywords, and hashtags, keeping them informed about what’s being said about their brand and industry online.

Advanced Analytics: Comprehensive analytics tools provide detailed insights into social media performance, including engagement rates, reach, and ROI, enabling informed strategic decisions.

 

Hootsuite Pricing Plans

Hootsuite offers three main pricing plans tailored to meet the needs of different users, from individuals and small teams to large enterprises.

Professional Plan: Designed for individual professionals, this plan allows for the management of 10 social profiles with unlimited scheduling. It includes access to basic analytics for tracking performance. The price is $99 per month.

Team Plan: This plan is ideal for small teams, offering the ability to manage 20 social profiles and includes 3 user accounts. It provides advanced features like team assignments and custom analytics reports. The price is $249 per month.

Enterprise Plan: Tailored for large organizations and businesses with extensive social media needs, this plan offers custom solutions, including unlimited social profiles and team members, along with advanced security and support. Pricing is available upon request.

 

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3. Klaviyo

Klaviyo is a marketing automation platform that leverages real-time data and AI-driven insights to create personalized customer experiences across various channels such as email, SMS, and mobile push notifications. It is designed to help brands of all sizes foster smarter digital relationships with their customers by offering tools for segmentation, predictive analytics, and automated campaign management.

 

What does Klaviyo do?

Klaviyo is a marketing automation platform that provides a suite of services aimed at enhancing customer engagement and driving growth for businesses. It enables companies to connect with customers through targeted, data-driven campaigns and communications. The platform offers capabilities for sending dynamic content like product recommendations, managing two-way conversations, and automating responses to customer interactions. Klaviyo also assists in tracking the success of marketing efforts across different channels and utilizes AI to optimize messaging and segmentation.

 

Klaviyo Key Features

Comprehensive Customer Profiles: Klaviyo gathers detailed information to create full profiles of each customer, encompassing their past interactions, current behavior, and potential future actions.

AI-Driven Product Recommendations: The platform uses customer data to suggest products that are likely to resonate with individual customers, enhancing the personalization of marketing efforts.

Real-Time Segmentation: Marketers can build segments using a combination of predictive, profile, and activity data, allowing for highly targeted campaigns.

Multichannel Campaign Management: Klaviyo enables businesses to manage and track their marketing campaigns across various channels, ensuring a unified brand experience.

Predictive Analytics: The use of AI and predictive analytics helps businesses anticipate customer needs and tailor their marketing strategies accordingly.

 

Klaviyo Pricing Plans

Klaviyo offers a range of pricing plans to accommodate businesses of different sizes and needs. There are several plans available, each tailored to suit various contact list sizes and marketing requirements.

Free Plan: Ideal for those just starting out, this plan includes up to 500 monthly email sends and 150 free monthly SMS/MMS credits, with email support available for the first 60 days.

Email and SMS Plans: These plans cater to businesses with 1,001 – 1,500 contacts, starting at 15,000 monthly email sends and including 150 free monthly SMS/MMS credits, mobile push notifications, and email and chat support. Pricing for these plans begins at $60 per month, with additional costs for SMS credits.

SMS Credits: Klaviyo’s SMS services use a credit system, with prices varying based on the quantity purchased. Each SMS message in the USA costs 1 credit, while MMS messages cost 3 credits. Pricing for SMS credits starts at $0.01 per credit.

 

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4. MailChimp

MailChimp is a widely recognized email marketing and marketing automation platform that serves a diverse range of businesses, from small startups to large enterprises. It offers a suite of tools designed to create, send, and track email campaigns, with a focus on ease of use and flexibility. The platform integrates with various web services and provides analytics to help users understand the performance of their email marketing efforts.

 

What does MailChimp do?

MailChimp facilitates the design and distribution of email marketing campaigns, while also providing features for managing subscriber lists, automating marketing processes, and analyzing campaign results. It supports businesses in engaging with their audience through personalized emails, targeted campaigns, and automated messages based on user behavior and preferences.

 

MailChimp Key Features

Email Campaigns: MailChimp provides a range of customizable email templates and a drag-and-drop editor, making it easy to create professional-looking emails without needing design or coding skills.

Automation: The platform offers automation tools that allow users to set up triggered emails for specific customer actions, such as welcome messages for new subscribers or follow-up emails after a purchase.

Analytics and Reporting: Users can track the performance of their email campaigns with detailed reports on open rates, click-through rates, and subscriber activity, which helps in making data-driven decisions.

List Management: With MailChimp, users can organize and segment their email lists based on various criteria, ensuring that the right messages reach the right people.

Integrations: The platform integrates with a multitude of other services, including e-commerce platforms, CRM systems, and social media, allowing for a seamless marketing experience across different channels.

 

MailChimp Pricing Plans

MailChimp offers four distinct pricing plans to accommodate the needs of various business sizes and marketing requirements.

Free Plan: This plan is ideal for new businesses or individuals just starting with email marketing. It includes basic features such as a marketing CRM, a creative assistant, and up to 2,000 contacts.

Essentials Plan: Starting at $13 per month, this plan offers additional features like A/B testing, custom branding, and 24/7 support, making it suitable for growing businesses that need more from their email marketing.

Standard Plan: With prices beginning at $20 per month, this plan includes advanced features like behavioral targeting, custom templates, and dynamic content for businesses ready to take their marketing to the next level.

Premium Plan: Starting at $350 per month, the Premium Plan provides the most advanced features, including multivariate testing, comparative reporting, and unlimited seats, tailored for large businesses or those with complex marketing needs.

 

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5. Ortto

Ortto is a comprehensive marketing automation platform designed to streamline the integration of customer data, marketing automation, and analytics. It offers a suite of tools aimed at optimizing marketing efforts across various channels. By leveraging artificial intelligence, Ortto enables businesses of all sizes, from startups to enterprise-level SaaS companies, to enhance their marketing strategies. The platform provides a user-friendly interface that simplifies the creation of marketing campaigns, making it accessible even to those without a technical background. With a focus on driving revenue through customer engagement, Ortto stands out for its ability to offer a holistic view of the marketing funnel, from lead generation to conversion, making it a great addition to the list of the best marketing automation platforms.

 

What does Ortto do?

Ortto specializes in bringing together customer data, marketing automation, and analytics into a single, cohesive platform. It facilitates the creation of personalized marketing journeys that engage audiences throughout the customer lifecycle. By utilizing Ortto, businesses can automate their marketing processes, from email campaigns to social media interactions, ensuring that messages are delivered at the optimal time to the right audience. The platform’s AI-driven tools offer suggestions for improving open rates and engagement, while its analytics capabilities provide insights into campaign performance. This enables marketers to make data-driven decisions and continuously refine their strategies for better results.

 

Ortto Key Features

Journey Builder: This feature allows users to design and automate marketing campaigns that engage customers at various stages of their lifecycle. It’s a versatile tool for creating personalized experiences.

Email & SMS Marketing: Ortto enables the sending of targeted email and SMS messages as part of a broader marketing strategy, helping businesses reach their audience effectively.

AI Suggestions & Predictions: The platform uses artificial intelligence to offer recommendations for optimizing marketing messages, improving open rates and overall engagement.

Advanced A/B Testing: With this feature, marketers can test different aspects of their campaigns, from email subject lines to content, ensuring the most effective strategies are employed.

Customer Data Platform: Ortto provides a centralized location for all customer data, making it easier to segment audiences and tailor marketing efforts accordingly.

Multi-Lingual Marketing: This feature supports the creation of marketing campaigns in multiple languages, broadening the reach of businesses on a global scale.

 

Ortto Pricing Plans

Ortto offers a variety of pricing plans to accommodate the needs of different businesses. There are several plans available, each designed to suit different stages of business growth and marketing needs.

Free Plan: This plan is ideal for small businesses or startups just beginning their marketing automation journey. It includes basic features such as email marketing and journey building at no cost.

Professional Plan: Aimed at growing businesses, this plan offers advanced features like AI suggestions, A/B testing, and more comprehensive analytics. The pricing for this plan starts at $599 per month.

Business Plan: Designed for larger organizations with more complex marketing needs, this plan includes all the features of the Professional Plan, along with additional tools for team collaboration and customer engagement. Pricing begins at $999 per month.

Enterprise Plan: This custom plan is tailored to meet the specific requirements of enterprise-level businesses. It offers the highest level of support, security, and customization. Pricing begins at $1999 per month.

 

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6. ActiveCampaign

ActiveCampaign is a cloud-based marketing automation platform that serves businesses of all sizes, offering tools for email marketing, automation, sales CRM, and messaging. It is designed to help users connect with their audience through various channels, automate marketing processes, and turn leads into customers. With a focus on creating personalized customer experiences, ActiveCampaign facilitates targeted campaigns, lead scoring, and comprehensive reporting to enhance marketing efforts.

 

What does ActiveCampaign do?

ActiveCampaign is a marketing automation platform that provides a suite of marketing and sales tools that enable businesses to automate their customer interactions, streamline sales processes, and manage their contacts more effectively. It allows for the creation of complex automation workflows, personalized email campaigns, and the tracking of customer behaviors. Additionally, it integrates with a wide array of third-party applications, enhancing its functionality and allowing for a more connected and efficient marketing ecosystem.

 

ActiveCampaign Key Features

Email Marketing: ActiveCampaign’s email marketing feature allows users to send newsletters, targeted campaigns, and automated emails based on user behavior and preferences.

Marketing Automation: With marketing automation, businesses can create sophisticated workflows that trigger based on specific actions taken by contacts, leading to more timely and relevant engagement.

Sales CRM: The platform’s CRM capabilities enable sales teams to manage their pipelines, track deals, and automate tasks to increase efficiency and close rates.

Messaging: ActiveCampaign offers tools for on-site chat and messaging, allowing businesses to communicate with customers in real-time.

Machine Learning: Leveraging machine learning, the platform provides predictive content, win probability, and lead scoring to help businesses prioritize and tailor their marketing efforts.

Integrations: With over 900 integrations, ActiveCampaign connects with various software, including e-commerce platforms, social media, and other marketing tools, creating a seamless workflow.

 

ActiveCampaign Pricing Plans

ActiveCampaign offers four main pricing plans to accommodate the diverse needs of businesses.

Lite Plan: This plan includes basic marketing automation, email marketing, and support for up to 3 users, starting at $29 per month.

Plus Plan: Geared towards growing businesses, this plan adds CRM and lead scoring features, supporting up to 25 users, with prices starting at $49 per month.

Professional Plan: Offering advanced features like predictive sending and machine learning, this plan is designed for businesses looking to scale, starting at $149 per month.

Enterprise Plan: For large organizations requiring custom solutions, this top-tier plan provides in-depth analytics, custom reporting, and advanced integrations, starting at $259 per month.

 

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7. keap

Keap is a comprehensive marketing automation platform designed to streamline business processes for small to medium-sized enterprises. It offers a suite of tools that facilitate the automation of various tasks, from lead capture and customer segmentation to email marketing and sales pipeline management. Keap’s platform is engineered to help businesses save time by automating repetitive tasks, allowing them to focus on growth and customer engagement. With its user-friendly drag-and-drop builder, businesses can easily customize their automation workflows to suit their specific needs.

 

What does keap do?

Keap is a marketing automation platform that serves as a multifaceted tool that simplifies and automates the day-to-day operations of a business. It collects and organizes lead and customer data, enabling personalized communication and efficient audience targeting. The platform’s capabilities extend to automating email and text message campaigns, with detailed tracking of their performance. Sales processes are visually managed, with the ability to track deals through various stages. Keap also includes features for capturing contact information, managing payments, and integrating with existing calendars, all aimed at converting prospects, upselling customers, and improving overall business efficiency.

 

keap Key Features

Drag-and-Drop Automation Builder: This feature allows users to create custom automation workflows with ease, enabling them to tailor their marketing and sales processes to their unique business needs.

Lead and Customer Segmentation: Keap provides tools to collect and store customer data in one place, making it possible to segment audiences and personalize communications effectively.

Email and Text Communication Automation: The platform automates the sending of emails and texts, offering insights into the performance of these communications through detailed reports.

Sales Pipeline Management: Users can visually track the progress of deals, ensuring that no opportunity is missed, and that the sales process is as efficient as possible.

Payment Management: Keap facilitates the management of payments within the platform, streamlining the financial aspect of the business and automating invoicing.

Calendar Integration and Meeting Scheduling: The platform can integrate with existing calendars or utilize its native scheduling features to set meetings and send reminders, enhancing the organization of the business.

Performance Tracking: Keap offers dashboards to track the effectiveness of sales and marketing strategies, as well as the overall financial performance of the company.

 

keap Pricing Plans

Keap offers a selection of pricing plans tailored to fit the needs of various business sizes and requirements. There are multiple plans available, each designed to provide specific features and benefits to its users.

Ultimate Plan: This plan is ideal for new businesses or solopreneurs who need basic CRM features and marketing automation capabilities, priced at $279 per month.

Pro Plan: Aimed at growing businesses that require more advanced features such as sales pipeline automation and reporting, the Pro Plan is available for $159 per month.

Max Plan: For businesses looking for premium features, including advanced automation and ecommerce capabilities, the Max Plan is offered at $229 per month.

 

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8. AdRoll

AdRoll is a digital marketing platform designed to assist businesses of various sizes in optimizing their online advertising efforts. It provides a unified platform for managing and analyzing campaigns across multiple channels, including display, social media, and email. With over 15 years of experience, AdRoll leverages a wealth of data from numerous brands and billions of shoppers to help businesses target and attract the right customers. The platform’s automation builder and AI-driven insights aim to streamline marketing processes and improve campaign performance.

 

What does AdRoll do?

AdRoll simplifies the marketing process by offering a single platform where marketers can create, manage, and analyze their advertising campaigns. It caters to a wide range of users, from established marketers to one-person teams and new entrepreneurs. AdRoll’s services include retargeting and brand awareness campaigns that utilize machine learning to make precise predictions and attract customers. Additionally, the platform offers managed services for those who need expert assistance in running their campaigns, aiming to increase revenue, conversions, and engagement for its users.

 

AdRoll Key Features

Automation Builder: AdRoll’s automation builder allows marketers to control their campaigns across various channels from one place. This feature is designed to save time and improve efficiency by providing strategic, templated strategies that align with marketing goals.

Cross-Channel Advertising: The platform enables users to launch and manage ad campaigns across millions of websites and mobile apps. This cross-channel approach is intended to provide a holistic view of campaigns and facilitate data-driven improvements.

AI-Driven Insights: AdRoll’s AI technology can make billions of predictions per second, which helps in attracting the right customers and encouraging repeat purchases. The AI’s decision-making process is compared to the rapid predictions made in financial markets like the NASDAQ.

Managed Services: For businesses that lack the resources to manage their campaigns, AdRoll offers managed services. These services provide a dedicated platform expert to help achieve marketing goals and maximize campaign returns.

Customer Insights: The platform provides insights into buyer behavior and how customers perceive products, which can be used to optimize campaigns across channels.

Scheduled Reporting: AdRoll offers scheduled and exportable reporting features, allowing for a detailed breakdown of data across channels and individual campaigns.

 

AdRoll Pricing Plans

There are three main pricing plans available on AdRoll. Each plan is tailored to fit different marketing needs and budgets, with options for pay-as-you-go or more comprehensive packages that include additional features and credits.

Ads Plan: This pay-as-you-go option is suitable for businesses looking to manage display and native ads. It excludes social channels and monthly ad credits.

Marketing & Ads+ Plan: At $36 per month, this package offers management of display, native, and social ad campaigns. It includes monthly AdRoll ad credits that do not roll over and must be used within the month. An annual purchase after the first 30 days free provides a credit of up to $700 to be used throughout the year.

Advanced Package: This is AdRoll’s premium offering, which includes the full platform, significant ad credits, guaranteed services, and early product access for those who commit to a year-long subscription. The plan’s pricing is not specified but is described as the best deal with the most comprehensive features.

 

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9. Warmy.io

Warmy.io is an automated email warm-up tool designed to enhance email deliverability for marketing campaigns. By employing sophisticated algorithms and interacting with real users, it aims to improve the sender’s reputation and ensure emails reach the intended inboxes. This platform caters to a wide range of users, from individual freelancers to large enterprises, offering a suite of features that streamline the email warming process and provide detailed insights into deliverability metrics.

 

What does Warmy.io do?

Warmy.io automates the process of warming up email accounts, a crucial step for anyone looking to improve their email deliverability rates. By sending emails to real people and gradually increasing the volume of sent emails, Warmy.io helps build a positive sender reputation with Internet Service Providers (ISPs). This process reduces the likelihood of emails being marked as spam, thereby increasing open rates and engagement. Additionally, Warmy.io offers detailed analytics and reports, allowing users to monitor their progress and make informed decisions about their email marketing strategies.

 

Warmy.io Key Features

Automated Email Warm-up: Warmy.io automates the sending of warm-up emails, gradually increasing volume to build a positive sender reputation without manual intervention.

AI-Powered Engine: The platform utilizes an AI engine named “Adeline,” which employs sophisticated algorithms to optimize the warm-up process for each user’s specific needs.

Multilingual Support: Users can choose the language of their warm-up emails, making the tool suitable for global businesses targeting specific markets.

Personalized Messages: Warmy.io ensures that all warm-up emails are fully personalized, enhancing deliverability and reducing the risk of being marked as spam.

Mailbox Health Check: The platform conducts regular health checks on users’ mailboxes, including blacklists and essential settings like SPF, DKIM, and DMARC.

API Integration: Warmy.io offers API integration, allowing developers to easily incorporate the tool into their existing email systems for enhanced deliverability.

White-Label Option: Businesses can offer Warmy.io’s deliverability tool under their brand, providing added value to their clients.

 

Warmy.io Pricing Plans

Warmy.io offers four pricing plans to accommodate different user needs and email sending volumes.

Starter Plan: Ideal for individuals or small businesses starting with email marketing. It includes up to 1,000 warm-up emails per month at $49/month.

Business Plan: Designed for growing businesses, offering up to 5,000 warm-up emails per month for $129/month.

Premium Plan: Suitable for established businesses with higher email volumes, providing up to 10,000 warm-up emails per month at $189/month.

Expert Plan: Tailored for large enterprises or agencies requiring extensive email capabilities, this plan allows for up to 50,000 warm-up emails per month at $279/month.

 

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10. Truepush

Truepush is a comprehensive browser push notification service designed to enhance website engagement through timely and targeted communication with users. Offering a suite of advanced features such as intelligent segmentation, RSS to Push, triggers, and customizable opt-in styles, Truepush aims to provide a straightforward and efficient solution for webmasters and marketers. The platform prides itself on its ease of integration, taking only about five minutes to set up, and its user-friendly interface, making it accessible for users of all skill levels. Additionally, Truepush stands out by offering its services free of charge, allowing for unlimited push notifications and saving users up to $1200/month, making it an attractive option for businesses looking to engage their audience without incurring high costs.

 

What does Truepush do?

Truepush facilitates direct communication between websites and their audience using push notifications. This service enables website owners to send unlimited notifications to their subscribers, engaging them with updates, offers, and other relevant content. Truepush’s platform is equipped with features like real-time analysis, easy migration from other services, and detailed reporting on campaign performance. It supports API integration for websites and offers plugins for WordPress and Shopify, making it versatile for various platforms. The service also includes innovative tools such as triggers, which send notifications based on specific user interactions, and RSS to Push, automating notifications for new updates. Truepush aims to help websites increase traffic and conversions by reaching the right people at the right time with targeted campaigns.

 

Truepush Key Features

Intelligent Segmentation: This feature allows users to categorize their audience based on behavior, preferences, and other criteria, enabling more personalized and effective push campaigns.

RSS to Push: Automatically sends notifications to subscribers whenever there is a new update or content posted on the website, ensuring timely engagement without manual effort.

Triggers: These are notifications set to be sent out based on specific actions taken by users on the website, such as visiting a particular page, which helps in delivering timely and relevant content.

Easy Migration: Truepush offers a seamless transition for users looking to switch from another push notification service, allowing them to migrate their subscribers easily without prompting for opt-in again.

Real-Time Analysis: Provides detailed insights and analytics on the performance of push notification campaigns, helping users to optimize their strategies for better engagement.

Customizable Opt-in Styles: Offers various opt-in styles that can be customized to match the website’s design, making the subscription process more appealing to visitors.

 

Truepush Pricing Plans

Truepush offers a unique pricing model that is based on the number of subscribers rather than the number of accounts or websites. This approach provides flexibility and scalability for businesses of all sizes.

Free Plan: Allows for unlimited push notifications for up to 30,000 subscribers across multiple websites at no cost. This plan is designed to cater to small businesses and startups looking to engage their audience without a financial commitment.

Paid Plans: Once the subscriber count exceeds 30,000, Truepush introduces paid plans. For websites with 30,001 to 100,000 subscribers, the price is $29 per website. For those with 100,001 to 200,000 subscribers, the cost increases to $60 per website. These plans are tailored for growing businesses and offer the same level of service and feature access as the free plan.

 

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11. HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing platform designed to assist businesses in attracting visitors, converting leads, and achieving their marketing goals. It offers a suite of tools that work together to streamline marketing efforts, making it easier for companies to manage their marketing campaigns and measure their success.

 

What does HubSpot Marketing Hub do?

HubSpot Marketing Hub provides a variety of functionalities to support marketing activities across multiple channels. It enables users to create and manage online content, optimize marketing strategies, and deliver personalized experiences to their audience. The platform’s capabilities include lead generation through online form builders, email marketing with customization options, and targeted ad campaigns that help in identifying the most effective strategies for converting prospects into customers.

 

HubSpot Marketing Hub Key Features

Lead Generation Tools: HubSpot Marketing Hub offers powerful tools to help businesses capture and nurture leads. This includes customizable forms, pop-up forms, and live chat options that make it easy to engage with website visitors and collect valuable information.

Email Marketing: The platform allows for the creation of personalized email campaigns without the need for extensive design or IT resources. Users can easily segment their audience and tailor their messaging to meet the needs of different customer groups.

Ad Tracking and Management: HubSpot Marketing Hub provides features to create, manage, and track the performance of advertising campaigns across various platforms. This helps businesses understand which ads are most effective at turning prospects into customers.

Analytics and Reporting: With detailed analytics and reporting tools, users can gain insights into their marketing performance. This data helps in making informed decisions and optimizing campaigns for better results.

 

HubSpot Marketing Hub Pricing Plans

HubSpot Marketing Hub offers several pricing plans to accommodate the needs of different businesses, ranging from basic to advanced features.

Free Plan: This plan includes basic tools such as forms, email marketing, and ad management, suitable for small businesses or those just starting with marketing automation.

Starter Plan: At $45 per month, the Starter Plan builds upon the Free Plan by offering additional features like removing HubSpot branding from forms and emails, and providing more advanced reporting options.

Professional Plan: Priced at $800 per month, the Professional Plan includes everything in the Starter Plan plus features like marketing automation, A/B testing, and custom reporting to help growing businesses scale their marketing efforts.

Enterprise Plan: For larger organizations, the Enterprise Plan at $3,200 per month offers advanced capabilities such as predictive lead scoring, multi-touch revenue attribution, and custom event triggers and reporting.

 

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12. Thryv

Thryv is a comprehensive small business software designed to streamline operations, enhance customer engagement, and drive growth. It offers a suite of tools that cater to various aspects of business management, including marketing, customer relationship management, and online presence optimization. Thryv aims to empower small businesses by providing them with the technology to make data-driven decisions, create professional landing pages quickly, and manage advertising campaigns efficiently.

 

What does Thryv do?

Thryv provides an all-in-one solution for small businesses looking to automate and optimize their operations. It helps businesses reach their target audience through data-driven marketing campaigns, manage customer interactions with free communication software, and track the effectiveness of both online and offline marketing efforts. Thryv’s platform is designed to take the guesswork out of decision-making, allowing businesses to focus on growth by leveraging AI-powered recommendations and real-time analytics.

 

Thryv Key Features

Advertising Campaign Management: This feature enables businesses to build and manage targeted campaigns across various channels, ensuring they reach the right audience at the right time.

Landing Page Templates: Thryv offers customizable templates that allow businesses to create professional landing pages quickly, without the need for design skills.

Enhanced Local Listings: Businesses can manage their online presence across multiple platforms, ensuring their information is accurate and up to date.

Real-Time Analytics: Thryv provides insights into marketing efforts, enabling businesses to make informed decisions based on data.

AI-Powered Recommendations: Leveraging artificial intelligence, Thryv offers personalized recommendations to optimize marketing campaigns and improve conversion rates.

Track Offline Marketing: With unique call tracking numbers, businesses can measure the effectiveness of their offline marketing efforts and optimize accordingly.

 

Thryv Pricing Plans

Thryv offers three main pricing plans to cater to the needs of different businesses.

Basic Plan: This free plan includes a centralized inbox for three channels, a 30-day viewable chat history, 60 minutes of phone and video calls, and support through email and an online community. Price: $0

Plus Plan: For $25 per seat per month, this plan expands on the Basic by offering a centralized inbox for six channels, a 12-month chat history retention, 300 minutes for phone and video calls, and comprehensive support options. Price: $25

Professional Plan: At $38 per seat per month, the Professional plan provides unlimited channels for the centralized inbox, unlimited chat history retention, 600 minutes for phone and video calls, and full support access. Price: $38

 

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13. Customer.io

Customer.io is a sophisticated customer engagement platform designed to harness the power of first-party data, enabling businesses to create personalized customer journeys across various channels. With a focus on automation, data management, and content creation, this platform offers a comprehensive suite of tools to manage and tailor customer messages within a unified system. The platform’s flexibility and customization options allow businesses to craft and automate messages that foster stronger relationships with their customers, making it a valuable asset for companies looking to enhance their customer communication strategies.

 

What does Customer.io do?

Customer.io empowers businesses to deliver meaningful interactions and distinctive customer experiences across mobile and web through email, push, in-app, and SMS communications. By leveraging first-party data, it engages customers precisely where they are, enhancing the customer experience across every touchpoint. The platform features a visual workflow builder, omnichannel support, a collaborative code editor for email creation, and robust analytics and conversion goal tracking. It also offers A/B and cohort testing to optimize messaging, along with ad audience sync capabilities to maintain segment consistency across advertising networks. This enables businesses to create highly personalized and data-driven communication strategies that resonate with their audience.

 

Customer.io Key Features

Journeys: This feature allows businesses to craft and automate messages with unparalleled flexibility and customization, enabling the creation of personalized customer journeys.

Data Pipelines: Collect and route your first-party data seamlessly to all the tools you use, driving growth by ensuring that your data works for you in the most efficient way possible.

Parcel Code: A development platform designed specifically for email, enabling users to code, preview, and collaborate on email designs, ensuring high-quality communications.

Visual Workflow Builder: A drag-and-drop interface that simplifies the automation process, allowing businesses to outline precisely how they want their automations to flow.

Omnichannel Support: Offers a unified customer experience across every touchpoint, including email, SMS, push, in-app messaging, ad audiences, and more, ensuring consistent communication across channels.

Analytics + Conversion Goals: Provides tools to view performance, compare metrics, and track conversion goals, helping businesses optimize their communication strategies.

 

Customer.io Pricing Plans

There are 2 main pricing plans available.

Essentials: Aimed at small companies gaining momentum, this plan includes 5,000 profiles, 1 million emails per month, and 500 object profiles + 2 object types. It offers email and community support, ad audience sync, and a visual workflow builder for $100 per month.

Premium: Designed for rapidly growing companies, this plan offers custom profile and email volumes, 5,000 object profiles & 10 object types, premium chat & email support, 90-day onboarding support, and HIPAA compliance for $1,000 per year.

 

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14. engagebay

EngageBay is a comprehensive all-in-one CRM platform designed to streamline marketing, sales, and customer support processes for small to medium-sized businesses. By integrating a wide range of tools and functionalities into a single platform, EngageBay aims to simplify the complex landscape of business software, making it more accessible and manageable for businesses looking to grow and scale efficiently. Without resorting to hyperbole, it’s clear that EngageBay offers a robust solution for businesses seeking to consolidate their operational tools into one streamlined package.

 

What does engagebay do?

EngageBay serves as a multifaceted platform that combines marketing automation, sales CRM, and customer support into one seamless interface. It enables businesses to automate their marketing campaigns, manage sales pipelines, and provide exceptional customer support with ease. By offering tools such as email marketing, landing page builder, lead generation, and a social suite, EngageBay helps businesses attract, engage, and convert leads into customers. Additionally, its CRM capabilities ensure that sales teams can efficiently manage their contacts and deals, while the support module allows for effective resolution of customer inquiries and issues. This integrated approach not only saves time but also enhances the overall effectiveness of business operations.

 

engagebay Key Features

Email Marketing: EngageBay’s email marketing tool allows businesses to create, send, and track email campaigns with ease. This feature is designed to help businesses reach their audience effectively, with customizable templates and automation capabilities that ensure the right messages are sent at the right time.

Marketing Automation: This feature streamlines the process of creating and managing marketing campaigns. By automating repetitive tasks, businesses can focus on strategy and content, improving efficiency and campaign effectiveness.

CRM and Sales Automation: EngageBay’s CRM system is built to manage customer relationships and sales processes efficiently. It includes features for contact management, deal tracking, and sales automation, helping sales teams to close deals faster.

Customer Support: With tools for ticketing, live chat, and customer feedback, EngageBay ensures businesses can provide timely and effective support to their customers, enhancing customer satisfaction and loyalty.

Landing Page Builder: This tool enables businesses to create professional-looking landing pages without the need for coding skills. It’s an essential feature for capturing leads and improving conversion rates.

 

engagebay Pricing Plans

EngageBay offers four pricing plans to accommodate the needs of various businesses, from startups to more established enterprises.

Free Plan: This plan is designed for small businesses and startups looking to get started with CRM and marketing automation. It includes basic features such as email marketing, CRM, and live chat. Price: $0

Basic Plan: Aimed at growing businesses, the Basic Plan builds on the Free Plan by adding more contacts, branded emails, and SMS marketing capabilities. Price: $14.99 per user/month

Growth Plan: This plan is suitable for businesses seeking to scale their operations. It includes advanced features like marketing automation, landing pages, and web analytics. Price: $49.99 per user/month

Pro Plan: The Pro Plan offers the full suite of EngageBay’s features, including unlimited contacts, custom reporting, and dedicated account managers. It’s designed for large businesses and enterprises. Price: $79.99 per user/month

 

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15. Monday.com

Monday.com is a versatile work management platform designed to streamline marketing efforts and enhance team collaboration. It offers a suite of tools that cater to the dynamic needs of marketing professionals, enabling them to plan, execute, and monitor marketing campaigns with ease. The platform integrates with various marketing tools and services, allowing for a centralized hub of operations that can adapt to the ever-evolving landscape of digital marketing.

 

What does Monday.com do?

Monday.com serves as a comprehensive solution for managing marketing workflows, from high-level strategy planning to the execution of complex projects. It facilitates real-time collaboration among team members and stakeholders, ensuring that everyone is aligned with the marketing goals and strategies. The platform’s robust features, such as Gantt charts and timelines, help keep projects on track, while customizable automations save time on repetitive tasks. Additionally, Monday.com provides tools for proofing and approving creative work, making it easier to manage content review processes.

 

Monday.com Key Features

Goal Setting and Strategy Planning: Monday.com enables teams to work collaboratively to define marketing goals and strategies, ensuring that all stakeholders are on the same page.

Project Planning: The platform allows for detailed planning of project goals, tasks, and resources, aligning team efforts with the set objectives.

Execution and Monitoring: With features like Gantt charts and timelines, Monday.com helps teams execute marketing work efficiently and monitor progress in real-time.

Marketing Automations: Customizable automations within Monday.com improve efficiency by handling repetitive tasks, allowing teams to focus on more impactful work.

Content Proofing and Approval: The PageProof app streamlines the review and approval process for creative content directly within the platform.

Data Integration: Monday.com integrates with tools like Supermetrics, Google Ads, and Facebook Ads, bringing all marketing data sources together in one place.

 

Monday.com Pricing Plans

Monday.com offers a range of pricing plans to accommodate different team sizes and needs. There are four main plans available:

Free Plan: This plan is ideal for individuals or small teams looking to organize their work, offering up to 2 seats, 3 boards, unlimited docs, and access to 200+ templates.

Basic Plan: Priced at $9 per seat/month, this plan includes unlimited boards, free viewers, and iOS and Android app support, billed annually.

Standard Plan: Offering more advanced features like timeline and Gantt views, guest access, and automation, this plan starts at $12 per seat/month.

Pro Plan: This plan includes even more advanced capabilities such as time tracking, chart views, and private boards, catering to teams with more complex needs, starting at $19 per seat/month.

Enterprise Plan: Tailored for large organizations, this plan provides enterprise-scale automations and integrations, advanced security features, and premium support, with pricing available upon request.

 

FAQs on Best Marketing Automation Platforms

 

Conclusion

The best marketing automation platforms are powerful tools that can transform the way businesses approach marketing. By automating repetitive tasks, providing advanced analytics, and enabling personalized customer experiences, these platforms help businesses of all sizes to increase efficiency and drive growth. With the right platform, businesses can nurture leads more effectively, make informed decisions based on data, and free up valuable time to focus on strategic goals. As the digital landscape continues to evolve, the role of marketing automation in achieving marketing success becomes increasingly important, making it a wise investment for any business looking to enhance its marketing efforts.