What is Affiliate Merchant?
What is Merchant Affiliate?
An affiliate merchant is a business that utilizing performance marketing as a marketing strategy to generate traffic, leads and sales, through online advertising made by affiliates via an affiliate network.
Affiliate merchants is creating a performance marketing offer to a product or a service which is placed with online promotional material on the affiliate network platform, allowing affiliate to promote it. This online promotional material includes banner ads, text links, flash banners, video ads and more to place on the affiliates’ websites.
The affiliate merchant is responsible for implementing a sales tracking system, providing a selection of linking methods, attracting affiliates, monitoring results and paying affiliates. Some (or all) of these functions may be outsourced.